SkyTeam has launched its new brand campaign, ‘The Priority is You.’ The campaign is the first created in collaboration with its creative agency, DEPT®, and debuts a refreshed brand positioning ahead of the global airline alliance’s 25th anniversary.
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SkyTeamAMSTERDAM, 20 MARCH 2025 – SkyTeam has launched its new brand campaign, ‘The Priority is You.’ The campaign is the first created in collaboration with its creative agency, DEPT®, and debuts a refreshed brand positioning ahead of the global airline alliance’s 25th anniversary.
As SkyTeam celebrates 25 years on 22 June, 2025, the campaign offers a modern take on its core values. SkyTeam has always prioritized the customer with the promise of ‘Caring More About You.’ Now, its brand manifesto, titled ‘The Priority is You,’ reaffirms this commitment.
Source: SkyTeam
Looking forward, the campaign positions SkyTeam as the alliance of the future, focusing on continued innovation of even smarter, more integrated and more responsible travel solutions. It highlights how SkyTeam’s suite of products and services aims to provide travelers with the most integrated and seamless customer experience of any global alliance. From its legacy SkyPriority airport priority services to its recently launched Loyalty Benefits Calculator tool, every initiative is designed to make the journey as enjoyable as the destination for travelers.
“We are excited to unveil SkyTeam’s new brand manifesto, which reflects our growth and vision while marking the significant milestone of our 25th anniversary year. Partnering with global agency DEPT®, we have designed an up-to-date campaign that shares what SkyTeam means. With a nod to our past achievements, it highlights the future direction of the alliance. We continue to focus on innovation in seamlessness, with the customer always at the heart of everything we do.”
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Evgenia Starkova
SkyTeam VP of Marketing & Sustainability
“We went on a journey to uncover what SkyTeam represents as an alliance of airlines and for travelers themselves. We quickly understood SkyTeam is the invisible hand that makes traveling as smooth as possible, so people can be in the moment when they’re exploring the world. We brought that emotion into our work while future-proofing SkyTeam’s brand for years to come.”
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João Inácio
DEPT® Creative Director
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