Hark Insights helps brands move beyond traditional feedback tools, enabling them to hear their customers in their own words, with their real tone, emotion, and experiences.
(Image Source)
GLOAI-Powered Platform Amplifies Real Customer Voices, Helping Brands Turn Feedback Into Strategic Decisions
SHOPTALK — Hark, the leader in video and audio-driven customer feedback, announced the launch of Hark Insights, an AI-powered platform that transforms raw feedback into clear, actionable customer stories. By surfacing key themes instantly, Hark Insights eliminates the need to sift through thousands of data points, making it easier for teams to make decisions and get to the root cause of issues.
Traditional survey scores often lack depth and meaningful context, offering only numerical ratings with little insight into why customers feel the way they do. Hark Insights allows teams to see, hear, and share the most relevant customer feedback across their organization.
Fran Brzyski, CEO and Co-Founder of Hark, emphasized the impact of this new approach.
“Hark Insights is more than an analytics tool. It is a storytelling engine that brings customer voices to life. Customer feedback is a competitive advantage—if you capture the right information and act on it,” Brzyski said. “Too often, brands reduce loyalty to a score and miss the real insights hidden in customer experiences. Hark Insights surfaces the stories that matter most by elevating the quality of feedback and making it easier to take action. You can collect all the data in the world, but if no one acts on it, it’s worthless.”
Hark Insights helps brands move beyond traditional feedback tools, enabling them to hear their customers in their own words, with their real tone, emotion, and experiences.
The platform is especially valuable for technically complex products, drawing on rich, unstructured data, including voice and video feedback, to highlight critical issues and opportunities in real time. While Hark was originally built for customer support, Hark Insights has expanded to provide product teams with insights to refine features and shape future development. Marketing teams can also leverage authentic customer voices to create more compelling and effective ad campaigns.
“We want to share what’s breaking news from your customers. What’s going on with them, and how is that helpful for your brand? It’s information every company needs to know,” said Subbu Balakrishnan, CTO of Hark.
Hark Insights continuously surfaces emerging themes and key customer voices. AI pinpoints trends from evolving feedback, helping CX, marketing, and product teams stay ahead of shifting sentiment. Teams can quickly identify new opportunities and concerns, improving responsiveness, refining messaging, and shaping strategic decisions. Users can see, hear, and experience real customer moments through multimedia examples, with insights packaged for easy sharing across the organization.
The platform also includes an AI chat feature that allows users to ask questions about customer feedback and receive direct answers. Teams can quickly summarize top concerns, explore detailed responses, and search for specific topics using advanced search. AI identifies key trends and multimedia examples, making it easy to uncover insights that might otherwise be missed.
Hark Insights is currently available to Hark clients, including a number of leading direct-to-consumer and e-commerce brands across industries such as skincare, household products, technology, and pet care.
Matthew Ring, Co-Founder and Head of Product at Hark, highlighted how Hark Insights sets itself apart from traditional Voice of Customer tools.
“Hark is redefining Voice of Customer. Instead of traditional surveys, text analysis, and dashboards that strip away emotion and real-world context, we bring customers’ own words and media, communicated on their own terms, to the forefront. We are invited into their homes, their daily lives, and their unfiltered moments. Hark Insights finds common threads and gets to the heart of what matters to customers, so brands can listen to, understand, and act on feedback in a way that has never been possible before.”
To sign up for a free demo, visit https://www.sendhark.com/.
About Hark
Hark is a New York City-based startup pioneering a new way for customers to communicate with brands through asynchronous video & audio. Hark’s solution provides unparalleled context, leading to significant cost savings and operational efficiencies for brands. By gathering customer-generated content on a large scale and providing analysis through its AI-driven platform, Hark provides a fresh perspective on customer insights, reinventing how brands connect with their audience. Hark was founded in 2022 by Fran Brzyski and Matt Ring. For more information, visit www.sendhark.com.
SOURCE Hark Technologies, Inc.
(Image Source)
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
