Unity members can now access discounted rates on SIXT rentals nationwide, enhancing a benefits package that already includes free hotel stays, dining perks, merchandise, and reciprocal rewards with Royal Caribbean and Celebrity Cruises.
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SixtSIXT USA has entered into a strategic partnership with Hard Rock International and Seminole Gaming, bringing exclusive car rental discounts to members of the Unity by Hard Rock loyalty program at locations across the United States.
The collaboration links SIXT’s premium rental services with Hard Rock’s global loyalty ecosystem, which rewards members for activity across more than 200 venues worldwide. Unity members can now access discounted rates on SIXT rentals nationwide, enhancing a benefits package that already includes free hotel stays, dining perks, merchandise, and reciprocal rewards with Royal Caribbean and Celebrity Cruises.
As part of the partnership, SIXT has also opened a new branch at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. Located near the hotel’s reception and bell desks, the site offers guests direct access to SIXT’s luxury fleet—featuring vehicles from brands like BMW, Mercedes-Benz, and General Motors. The branch is conveniently positioned near Fort Lauderdale Beach, Hard Rock Stadium, and Miami attractions, making it an appealing choice for both business and leisure travelers.
“This partnership allows us to bring SIXT’s seamless, top-tier mobility solutions to Seminole Hard Rock Hotel & Casino guests,” said Tom Kennedy, President of SIXT North America. “We’re proud to serve as the official car rental partner of Hard Rock International and Seminole Gaming.”
Keith Sheldon, President of Entertainment & Brand at Hard Rock International and Seminole Gaming, added, “We’re excited to welcome SIXT to our iconic Guitar Hotel. This collaboration is another step toward delivering convenience and luxury to our guests.”
The Florida launch is part of SIXT’s ongoing expansion in North America, which has recently included new locations at New Orleans International Airport, John Wayne Airport, Boulder, Redondo Beach, and San Antonio. Since entering the U.S. market in 2011, SIXT has built a reputation for high-end vehicles and exceptional service.
Source: SIXT
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