Loyalty check sizes are growing , but not universally – 50% of FSRs, 44% of QSRs, and 31% of c-stores saw loyalty check sizes rise by more than 10% year-over-year.
(Image Source)
GLOPaytronix, the leader in guest engagement for restaurants and convenience stores, has published the 2025 Paytronix Loyalty Report, which finds that while loyalty check size is rising across both restaurant concepts and c-stores, flat check sizes are common. The report recommends a combination of AI-enhanced data analytics, qualitative behavior feedback along with gamification, AR and mobile loyalty tools to increase engagement and grow loyalty spend.
The Paytronix 2025 Loyalty Report explores the forces shaping guest loyalty in 2025. It offers data-backed insights, real-world case studies, and actionable strategies to help restaurant and convenience store brands of all sizes harness the full potential of their loyalty programs.
While loyalty check size growth is promising, it’s important to understand what this number means. Loyalty check size measures per-visit spend among loyalty members—not overall average order value (AOV). This distinction matters because a growing check size within loyalty programs doesn’t always mean members are spending more than non-loyalty guests or that programs are driving net-new profitability.
Loyalty check sizes are growing , but not universally – 50% of FSRs, 44% of QSRs, and 31% of c-stores saw loyalty check sizes rise by more than 10% year-over-year.
Some brands saw declines – 12–25% of brands, across segments, saw declines in loyalty checks, which indicates that without good strategy, check size can stagnate or shrink, even as membership grows.
Flat check sizes are common – Around a quarter of QSR and FSR brands saw little movement, clarifying loyalty alone isn’t enough to grow spend.
The report finds that AI-powered personalization, smart upsells, and relevant offers are key to increasing both loyalty check sizes and visit frequency, and ensures that loyalty program participation turns into revenue.
The report also discusses the following trends in data analytics and solutions that can provide brands with new opportunities to segment guests and further personalize guest interactions based on their behaviors.
It recommends the following three drivers for better personalization, which, in turn, helps programs align offers with guest preferences and deliver high-quality, thoughtful dining experiences.
AI-enhanced data analytics are a loyalty program game-changer that makes getting to the crux of customer motivations both quicker and more accurate. Smart brands are deploying it to explore different demographics, whether B2B, B2C, generational, or lifestyle-based, to create new opportunities.
Qualitative behavior feedback is software dedicated to scanning guest reviews across social media and analyzing voice/text messages, using sentiment analysis algorithms to read between the lines. It goes beyond spoken or written words to read the emotions behind them, indicating whether a guest was frustrated, angry, severely stressed, friendly, or enthusiastic.
“It is obvious that today more and more brands are becoming increasingly focused on one-to-one messaging and how to be as granular as possible when segmenting their audiences. It is so crucial for success, specifically when trying to increase the likelihood of visitation in the early parts of your relationship with a new customer,” said Rachel Peterson, loyalty strategist, Paytronix. “Personalization is key to impacting behaviors and determining who is more likely to visit versus someone who is unlikely to open your doors again. The more information you have, the more targeted you can be with your messaging and offers that get them to convert again, and again.”
About Paytronix
Paytronix, an Access Group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our innovative, unified platform provides loyalty programs, online ordering, gift cards, branded mobile applications, and strategic insights to more than 1,800 leading restaurant and convenience store brands. Our valued clients leverage the power of Paytronix across 50,000 sites globally to create seamless, personalized, and brand-authentic experiences that foster lasting relationships with their customers. For more than 20 years, Paytronix has been a trusted partner helping brands maximize the lifetime value of their guests and grow more profitable businesses. For more information, visit www.paytronix.com.
Source: Paytronix Systems, Inc.
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
