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Home » Articles » Peroni Nastro Azzurro Launches ‘Club Peroni’ Loyalty Scheme to Reward Shoppers

Peroni Nastro Azzurro Launches ‘Club Peroni’ Loyalty Scheme to Reward Shoppers

by GLO
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Peroni Nastro Azzurro has introduced 'Club Peroni,' a new loyalty program designed to reward consumers for purchasing its products. Shoppers can earn points by buying Peroni Nastro Azzurro in retail outlets and redeem them for various prizes, including event tickets, discounts, free drinks, merchandise, and exclusive experiences. (Image: Peroni)

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Peroni Nastro Azzurro has introduced ‘Club Peroni,’ a new loyalty program designed to reward consumers for purchasing its products. Shoppers can earn points by buying Peroni Nastro Azzurro in retail outlets and redeem them for various prizes, including event tickets, discounts, free drinks, merchandise, and exclusive experiences.

To participate, customers can sign up on the Club Peroni website, scan the QR code found on Peroni packaging, and submit their purchase receipts to accumulate points. The program aims to enhance customer engagement and provide added value to loyal Peroni consumers.

Club Peroni also offers opportunities for retailers to integrate the loyalty scheme into their existing programs, enabling tailored promotions and access to consumer insights. This initiative reflects Peroni’s commitment to supporting its retail partners and strengthening its presence in the premium beer market.

The launch of Club Peroni aligns with the brand’s strategy to foster deeper connections with its customer base and adapt to the growing demand for personalized rewards programs.

Source: Peroni

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