Green Collection now features 472 hotels, resorts and palaces - 56% of GHA’s total
portfolio and a 150% increase in the Green Collection portfolio since its launch in 2023 • GHA DISCOVERY’s 30 million members make conscious and responsible travel
choices, as stays at Green Collection hotels increase by 16% in 2024 • GHA DISCOVERY members will earn a D$5 bonus for each Green Collection hotel stay
from 14th April through 31st May 2025
(Image Source)
Global Hotel AllianceDubai, UAE, 18 April 2025 – Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has seen remarkable growth in its Green Collection since launching in March 2023. The number of certified sustainable properties has grown from 189 to 472, marking a 150% expansion in just two years.
Every Green Collection hotel has at least one globally recognized sustainability certification from bodies like EarthCheck, Green Key, Green Globe, or Green Growth 2050. These certifications require high international standards and third-party audits.
“The constant growth of the Green Collection is a powerful testament to our brands’ commitment to responsible travel,”
said Jelena Kezika, Senior Director Strategy at GHA.
The collection spans 60 countries and 260 destinations, with Europe leading in adoption (81% of GHA’s portfolio in the region), followed by the Middle East (58%) and Africa (46%). Spain (74), Italy (57), Germany (54), and The Netherlands (35) have the most Green Collection hotels.
New in 2024: Paramount Hotels, The Leela Palaces, Hotels and Resorts, and Lore Group joined the collection. 25 of 45 GHA brands now have at least one Green Collection property.
Guest behavior reflects the sustainability shift:
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9% longer average stays
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26% higher spend per stay
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16% increase in total stays (2024 vs. 2023)
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Green Collection hotels account for 71% of GHA’s revenue and 68% of nights stayed
GHA’s Dubai headquarters was recently EarthCheck certified, part of its internal sustainability push led by a “Green Team.”
Examples of Hotel Sustainability Initiatives:
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NH Collection Copenhagen: green roofs, seawater cooling, solar energy, climate-proof facade.
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The Sukhothai Shanghai: rainwater irrigation, rooftop solar, plastic-free environment.
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Kempinski Seychelles Resort: local sourcing, water recycling, coral planting, solar panels.
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The Leela Palaces: wind-powered energy, electric boats on Lake Pichola, “flowercycling” with Phool for zero-waste incense production.
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One Hundred Shoreditch: renewable electricity, energy-efficient systems.
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PARKROYAL COLLECTION Pickering: “hotel-in-a-garden” concept, award-winning green building in Singapore.
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Corinthia Hotels (Malta): solar PV installations, emission reductions.
For more: ghadiscovery.com/explore-green-collection
Source: GHA
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