To support the company's global expansion, Cresta has opened a new office in Melbourne with plans to open another in London later this year. Additionally, the company has appointed Andrew Cannington as General Manager of APAC. Based in Melbourne, Cannington brings decades of critical leadership experience building and scaling high-growth technology companies across the region in the customer experience space.
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GLOAndrew Cannington joins Cresta to lead APAC and accelerate the adoption of Cresta’s unified platform for human and AI agents
Cresta, the leading contact center AI platform for human and AI agents, today announced a strategic expansion into the Asia-Pacific (APAC) and Europe, Middle East, and Africa (EMEA) regions, meeting increasing demand for more robust AI-driven customer interactions in highly regulated and multilingual markets.
Today, organizations operating in these regions are unable to provide high-quality customer experiences due to a growing range of regional preferences and compliance needs. Adding to the challenge, many AI-powered contact center solutions aren’t equipped to serve organizations on a global scale. Cresta’s AI-driven technology helps deliver unique and highly-customized customer interactions, all while driving revenue growth and reducing overall cost. Cresta customers accomplish a 20% increase in revenue, 40% increase in span of control, and a 56% increase in save rate.
Several Cresta customers are already seeing early success from global deployments of the company’s unified AI platform.
- A major retailer expanding into APAC is using Cresta to provide real-time support for local language queries, helping improve first-call resolution rates and dramatically reducing customer wait times.
- An airline in EMEA has implemented Cresta to help human and AI agents personalize interactions with frequent flyers, boosting customer loyalty and helping agents identify upsell opportunities.
“Expanding into these geographies will meet the needs of companies eager to use AI to drive deeper efficiency and better customer engagements,” said Ping Wu, CEO of Cresta. “This is also a natural progression for Cresta given our proven track record of scaling contact center AI deployments globally.”
To support the company’s global expansion, Cresta has opened a new office in Melbourne with plans to open another in London later this year. Additionally, the company has appointed Andrew Cannington as General Manager of APAC. Based in Melbourne, Cannington brings decades of critical leadership experience building and scaling high-growth technology companies across the region in the customer experience space. The news comes on the heels of Cresta’s recent $125M Series D, fueling the company’s go-to-market efforts and development of next-generation AI agents.
“From my experience working in APAC, I’ve found many organizations struggle to implement true generative AI solutions into the customer experience,” said Andrew Cannington, Head of GTM, APAC at Cresta, “Cresta delivers on that promise and I’m looking forward to leading our expansion and helping our customers implement AI that drives real-time value from their investments.”
To learn more about Cresta, please visit https://cresta.com.
About Cresta:
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Cresta’s platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Powering customer experiences for companies like Cox Communications, Hilton, and CarMax, Cresta helps turn every conversation into an opportunity. Follow our blog and connect with us on LinkedIn and X.
SOURCE Cresta
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