Location: United Kingdom. Click inside to apply.
(Image Source)
GLO
ATOLEA Jewelry is a rapidly growing women’s eCommerce jewelry brand whose mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers’ everyday lives!
We seek a strategic and data-driven Retention Marketing Manager to elevate our customer lifecycle programs, boost repeat purchases, and build lasting relationships with our community.
Job Summary
As our Retention Marketing Manager, you’ll develop, implement, and optimize end-to-end lifecycle marketing strategies to increase customer lifetime value, amplify profitability, and maximize customer retention across lead generation, email, SMS, push notification, WhatsApp, direct mail, and loyalty channels.
Responsibilities
- Retention Strategy Development: Create and implement a comprehensive retention strategy, including lead generation, email, SMS, push notification, WhatsApp, direct mail, and loyalty programs to increase customer lifetime value, amplify profitability, and maximize customer retention.
- Lifecycle Automation Strategy, Management & Optimization: Strategize, implement, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing automations (flows).
- Quarterly Campaign Calendar Planning: Create a quarterly broadcast campaign calendar, evaluating historical performance, upcoming key dates, brand goals, and offers to inform campaign marketing event recommendations.
- Lifecycle Campaign Strategy, Management & Optimization: Strategize, implement, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing broadcast campaigns.
- Lead Generation: Strategize, implement, quality-assure, and optimize lead generation opt-in methods to maximize zero-party contact data.
- Customer Segmentation & Personalization: Leverage customer and lifecycle data to build segmented, personalized, and behavior-driven retention marketing automations, campaigns, and experiences.
- Copywriting: Craft compelling, on-brand, short, direct-response copywriting that obliterates indifference, resonates, and strikes a nerve.
- A/B Testing & Experimentation: Strategize, implement, and evaluate rigorous A/B testing on retention marketing subject lines, preview text, sender name, send times and delays, copywriting, design, content, message type, offers, call-to-actions, and landing pages to maximize engagement, submit form rates, conversion rates and revenue.
- Deliverability: Evaluate and optimize retention marketing channel deliverability to ensure optimal inbox placement and performance.
- Loyalty & Referral Programs: Manage and evolve our loyalty and referral programs to increase repeat purchases and advocacy.
- Data Analysis & Reporting: Track, analyze, and report on retention marketing performance, KPIs (including LTV, repeat purchase rate, churn), and optimizations, making data-backed recommendations for continuous improvement.
- Compliance & Best Practices: Ensure all email and SMS campaigns comply with regulations such as CAN-SPAM, GDPR, and TCPA.
- Cross-Functional Collaboration: Work closely with design and product teams to align messaging with brand strategy and ensure a cohesive customer experience.
- Customer Insights & Trends: Stay up-to-date with retention marketing industry trends, new tools, and best practices to keep our retention marketing efforts cutting-edge.
Qualifications
- 3+ years of experience in DTC eCommerce retention/lifecycle marketing.
- Deep hands-on experience with the retention marketing platforms Mailchimp forms, Klaviyo email & SMS, PushOwl push notifications, Charles WhatsApp, and PostPilot direct mail.
- Strong analytical skills with experience in data-driven marketing and retention marketing KPI tracking.
- Proven track record of increasing CLTV and reducing churn through creative retention tactics.
- Excellent copywriting and content review skills, with an eye for on-brand tone and visual storytelling.
- Understanding of customer psychology and behavior-based marketing.
- Deep experience strategizing and running A/B experiments to optimize performance.
- Familiarity with email, SMS, and WhatsApp compliance regulations.
- Ability to manage multiple retention marketing channels and deadlines efficiently.
Why Join Us?
- Be part of a rapidly growing, mission-focused, innovative brand committed to industry-leading excellence.
- Opportunities for long-term professional growth, learning, and development within a rapidly expanding brand.
- A collaborative, empowering, and dynamic work environment and company culture.
How to Apply
If you’re passionate about crafting impactful customer journeys and driving growth through innovative, data-driven retention strategies, we’d love to hear from you! Please submit your:
• Resume
• Cover letter
• And a portfolio of past retention marketing successes that showcase your strategic thinking and results
Join us in shaping the future of premium, affordable, and 100% waterproof jewelry!
Source: ATOLEA Jewelry/ LinkedIn
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
