Location: SeaTac, WA, USA Click inside to apply.
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GLOAbout the job
Company Alaska Airlines
The Team
Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.
Role Summary
The Principal Loyalty Recognition is the product owner and lead subject matter expert on member engagement, including Clubs & Special Programs and associated benefits for AAG/HA. As an individual contributor, this role exercises considerable latitude and initiative to develop and deliver a long-term strategy that deepens guest preference and brand love while maximizing member-level profitability for Air Group/HA.
Key Duties
- Design and implement comprehensive loyalty recognition programs and promotions that enhance customer engagement and satisfaction.
- Analyze customer data to identify trends, preferences, and opportunities for improvement in loyalty initiatives.
- Work closely with marketing, sales, and customer service teams to ensure alignment of loyalty programs with overall business objectives.
- Establish KPIs to measure the effectiveness of loyalty programs and member engagement and make data-driven recommendations for enhancements.
- Develop communication strategies to effectively promote loyalty programs and educate customers on available rewards and benefits.
- Stay updated on industry trends and best practices in customer loyalty and recognition to keep our programs competitive.
- Oversee the budget for loyalty initiatives, ensuring cost-effectiveness and alignment with financial goals.
- Collaborate cross-functionally with revenue management, brand & lifecycle marketing, technology, accounting, operations, and other partner teams to execute on loyalty programs and initiatives.
Job-Specific Experience, Education & Skills
Required
- 7 years of experience in hospitality, marketing, or a loyalty-related area.
- Bachelor’s degree in Business, Marketing, or related technical degree or an additional two years of relevant training/experience in lieu of this degree.
- Proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook)
- Advanced in Excel and able to work with data analysis tools, statistical/reference formulas, and pivot tables.
- Detail oriented and highly organized, with ability to multi-task and work independently.
- High school diploma or equivalent.
- Minimum age of 18.
- Must be authorized to work in the U.S.
Preferred
- Knowledge of loyalty programs and co-brand credit card mechanics.
- Demonstrated ability to have significant impact on products, services, or financial performance with data-driven recommendations.
- Proficiency in database querying or business intelligence tools such as Structured Query language (SQL), Alteryx, Tableau.
- Detail oriented in the delivery of work product and identifying idiosyncrasies in guest-facing experiences or inconsistencies in data sources.
- Experience tracking and reporting on financial and operational performance of consumer-facing products or services.
- Proven ability to gather, prep and blend data, then present complex data sets in a compelling and concise format.
Job-Specific Leadership Expectations
- Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.
- Create a culture where all employees feel safe and they belong.
Salary Range
$103,600 – $155,400 / year
Salary Details
Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.
Note: We don’t typically hire at the top of the range.
Total Rewards
Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.
- Free stand-by travel privileges on Alaska Airlines & Horizon Air
- Comprehensive well-being programs including medical, dental and vision benefits
- Generous 401k match program
- Quarterly and annual bonus plans
- Generous holiday and paid time off
For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.
Apply by 7:00 PM Pacific Time on 5/6/2025
Employment Type Full-Time
FLSA Status Exempt
Regular/Temporary Regular
Source: Alaska Airlines
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