This collaboration enables customers to automatically earn Zillion Coins when making qualifying purchases through PayU's checkout system.
(Image Source)
GLOZillion, a prominent multi-brand loyalty platform in India, has announced a strategic partnership with fintech leader PayU to enhance the utility of its Zillion Coins across a broader merchant network.
This collaboration enables customers to automatically earn Zillion Coins when making qualifying purchases through PayU’s checkout system. These reward points can then be redeemed directly at checkout, providing immediate savings on future transactions. Additionally, Zillion Coins accumulated via PayU can be used across Zillion’s extensive partner ecosystem, which includes sectors such as retail, fuel, healthcare, travel, and entertainment.
Kohinoor Biswas, Head of Consumer Business at Zillion, emphasized the company’s commitment to expanding its partner network to enhance customer experiences. He stated that the partnership with PayU introduces a diverse array of brands into Zillion’s portfolio, further enriching the loyalty program’s offerings.
Nikhil Mehta, Senior Vice President and Head of Partnerships at PayU, highlighted the mutual benefits of the integration. He noted that the seamless earning and redemption of Zillion Coins at checkout not only provides instant gratification for customers but also delivers measurable business impacts for merchants, such as increased conversion rates and stronger customer relationships. This partnership reflects a broader trend in digital commerce, where the integration of payment systems and loyalty programs creates more engaging and value-driven customer interactions. By embedding rewards directly into the payment process, both companies aim to enhance customer satisfaction and foster long-term loyalty.
Source: PayU
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