At the heart of Seasalt Rewards is a straightforward, flexible points-based system that enables customers to earn one point for every pound spent. Once 100 points are accumulated, members can redeem them for a £5 discount, providing tangible rewards with no minimum spend required.
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GLOBritish lifestyle brand Seasalt Cornwall has introduced a new digital loyalty programme, Seasalt Rewards, as part of its continued efforts to enhance customer experience and engagement across its retail network. Replacing the traditional stamp card system, the programme launched on 1 May 2025 and is now available for use both in-store and online.
At the heart of Seasalt Rewards is a straightforward, flexible points-based system that enables customers to earn one point for every pound spent. Once 100 points are accumulated, members can redeem them for a £5 discount, providing tangible rewards with no minimum spend required.
In addition to point-based savings, Seasalt Rewards members benefit from a range of exclusive perks. These include a £10 birthday voucher, priority access to seasonal sales, entry into special competitions, and early notification of limited-time offers. The programme is fully integrated with a digital wallet system, allowing customers to manage their rewards seamlessly from their mobile devices.
Seasalt has also ensured a smooth transition for loyal customers using the previous stamp card system. Shoppers can convert existing stamps into points until 30 June 2025 at any UK store, excluding the Penryn Outlet Shop. Each stamp will be credited as 80 points—equivalent to a £4 value—preserving the benefits of past loyalty efforts.
Amy Thom, Chief Marketing Officer at Seasalt Cornwall, said the programme was developed in response to customer feedback and a growing demand for more personalised and rewarding experiences. “Seasalt Rewards is about giving back to the customers who shop with us regularly, with a system that’s simple, digital and truly valuable,” she said.
Customers can join Seasalt Rewards or learn more about the programme by visiting seasaltcornwall.com/rewards.
Key Highlights of Seasalt Rewards:
- Earning Points: Customers earn 1 point for every £1 spent, with 100 points equating to £5 off future purchases.
- No Minimum Spend: Points are awarded regardless of the purchase amount, ensuring all customers benefit.
Exclusive Benefits:
- £10 Birthday Voucher: Members receive a £10 gift voucher on their birthday.
- Early Access: Priority notifications about sales, exclusive offers, and competitions.
Seasalt Cornwall - Transition from Stamp Cards: Existing stamp card holders can transfer their stamps into points at UK stores (excluding the Penryn Outlet Shop) until June 30, 2025. Each stamp is valued at £4, converting to 80 points.
- Digital Integration: The program utilizes a mobile wallet card, allowing seamless use both online and in-store.
Source: Seasalt
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