Azul Linhas Aéreas and Accor’s ALL loyalty programs have expanded their partnership, now offering simultaneous point earning and automatic ALL Silver status for Azul’s top-tier members. A newly unveiled co-branded aircraft celebrates this milestone, symbolizing both brands’ commitment to innovation and customer-focused benefits.
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Azul AirlinesTwo Powerhouses, One Seamless Journey
In an exciting expansion of their strategic alliance, Azul Linhas Aéreas Brasileiras and Accor’s ALL – Accor Live Limitless loyalty programs have introduced major enhancements designed to offer a seamless, more rewarding travel experience. The strengthened partnership allows members to earn points in both programs simultaneously and now includes an automatic upgrade to ALL Silver status for Azul’s most loyal travelers. A specially co-branded aircraftunveiled by Azul marks this evolution, symbolizing the ongoing commitment of both brands to innovation and customer value.
Simultaneous Points, Enhanced Value
Under the upgraded collaboration, travelers earn loyalty points across both platforms for eligible activity—whether on flights with Azul or stays at Accor hotels. This dual-earning capability streamlines the travel rewards process, allowing members to progress faster toward redemptions and elite statuses. It represents a forward-thinking approach to loyalty, breaking down the traditional silos between hospitality and aviation.
Silver Status, Automatically Unlocked
A standout benefit of the new phase is the automatic upgrade to ALL Silver status for Azul Fidelidade Diamondmembers. Once their accounts are linked and they complete an eligible stay at an Accor property, they instantly receive Silver status. This unlocks a range of perks including priority welcome, complimentary late check-out, and room upgrades — perks that meaningfully enhance the guest experience.
Symbolism in the Skies
To celebrate this landmark moment, Azul has launched a specially stickered aircraft featuring branding from both companies. This visual milestone serves not just as a marketing gesture, but as a symbol of integration and alignmentin customer-centric innovation. It underscores how both Azul and Accor are committed to delivering loyalty benefits that go beyond points — into tangible, memorable experiences.
A Shared Vision for the Future
This partnership reflects a broader industry trend where leading brands are working together to simplify loyalty and amplify rewards. As this collaboration deepens, it reaffirms both Azul’s and Accor’s position as leaders in their sectors — brands that listen to their members and respond with meaningful action.
The journey is just beginning, and with milestones like these, the sky is no longer the limit — it’s just the starting point.
Source: Azul, Accor.
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