Starting May 15, customers shopping and booking tickets for travel on or after Oct. 1 will start to see a new shopping experience when on Delta.com and in the Fly Delta app – one that lets them shop for and select the travel that best suits their needs and preferences.
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DeltaAs Delta Air Lines looks to the future of air travel, it is introducing a revamped flight booking experience designed to offer travellers more clarity, personalisation, and control. Launching on May 15 for travel from October 1 onwards, the update introduces refreshed product names and a more intuitive fare structure.
The airline’s seating options will now be grouped into five categories: Delta Main (formerly Main Cabin), Delta Comfort (previously Delta Comfort+®), Delta First (formerly First Class), Delta Premium Select, and Delta One. Notably, the Basic Economy fare will no longer appear as a standalone category—instead, it has been integrated into the Delta Main offering under three tiers: Basic, Classic, and Extra.
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Delta Main Basic replaces the traditional Basic Economy fare, offering essential services with limited flexibility and features such as assigned seating at check-in, Zone 8 boarding, and restricted Sky Club access.
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Delta Main Classic includes added benefits like Medallion Qualification Dollar (MQD) earning, improved boarding priority, seat selection, and same-day standby.
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Delta Main Extra builds further on these features, offering higher mileage earning rates, refundable fares, and additional booking flexibility.
Other fare classes, including Delta Comfort, Delta First, and Premium products, will also offer “Classic” and “Extra” experiences (or in some cases “Refundable” options) to suit different preferences and travel needs.
These changes are supported by a redesigned interface on both Delta’s website and mobile app. The modern layout enables customers to compare fare levels more easily, viewing key features and inclusions at a glance.
*Basic, Classic and Extra available on flights originating from U.S. and Canada.
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“We’ve heard clearly from our customers that transparency and flexibility are vital,” said Eric Phillips, Delta’s SVP and Chief Digital Officer. “Our updated shopping experience is designed to make it easier for travellers to choose the flight option that best suits their priorities—whether that’s price, perks, or flexibility.”
The update reflects Delta’s broader strategy to adapt to varying traveller preferences—from business to leisure—by enabling more tailored, value-driven decisions at the point of booking.
The new products and experiences are available via a modernized shopping layout on Delta.com and Fly Delta app—one that will allow you to see key fare attributes at a glance and compare experiences across fares.
“As we listen and learn about what our customers want when it comes to their travel, we know that clarity and choice are paramount,” said Eric Phillips, S.V.P. and Chief Digital Officer. “Our reimagined shopping experience gives customers more options and flexibility to pick the travel experience that works best for them, and a full picture of all the benefits of flying with Delta.”
Curate your journey based on what matters most to you
We know that your travel needs and tastes evolve over time, or even from trip to trip. Your travel priorities on a business trip might be different than your priorities for your family vacation. With Delta’s new booking experience, you can tailor your experience to your budget and priorities, getting the value that works for you.
New product experiences fly this fall
Delta’s new branded seat products and experiences will begin flying Oct. 1 for flights originating from the U.S. and Canada. That means if you’re purchasing a ticket between now and Sept. 30 to fly between now and Sept. 30, your booking and travel experiences will not change, though you may see our refreshed product names throughout your journey. If you’re purchasing a ticket to fly on or after Oct. 1, your booking and travel journeys will now include the new branded products and related experiences.
New shopping experience, same Delta
Of course, no matter what experience you choose—from Delta Main Basic to Delta One Extra, Delta is proud to offer the same thoughtful and caring service that is the hallmark of our brand. We know the warmth of Delta people is what truly sets our customer experience apart, and it will continue to do so—across every product and every experience, on every flight.
“Our 100,000-plus team is committed to making Delta’s customer experience, both on the ground and in the air, the best in the industry—one marked by a high degree of personalization, with offerings tailored to your individual preferences,” said Erik Snell, Chief Customer Experience Officer. “We see this as a continuation of that journey: one in which customers are informed and empowered to select the right experience for them.”
Discover the difference when you fly Delta
Across every journey, Delta aims to set the standard for excellence in air travel—delivering an unmatched customer experience powered by the exceptional service of our people, all made possible by our industry-leading reliability. Here’s what you get when you fly with America’s most-awarded airline:
- Fast, free Wi-Fi for SkyMiles Members on nearly all domestic mainline flights and across much of our international network – connectivity at an unprecedented scale that is unmatched in the industry
- More than 165,000 screens across our global fleet – the most seatback screens of any U.S.-based carrier
- Travel-day tools and personalized inflight entertainment (IFE) experiences powered by Delta Sync, with personalized Delta Sync seatback screen experiences now available to SkyMiles Members on more than 330 Delta aircraft and expanding
- Exclusive offers, access and entertainment from beloved brands as part of the Delta Sync partnership ecosystem
- Thousands of hours of movies, shows and more on Delta Studio®
- A regularly rotated snacks and beverage program, with complimentary snacks and non-alcoholic beverages like Starbucks® coffee, tea, juice, sodas or water (plus, complimentary meals, beer, wine and spirits on select international routes)
- The confidence and peace of mind that comes from flying North America’s most on-time airline
For more on Delta’s new shopping experience, including frequently asked questions, visit Delta.com/travelexperiences.
Source: Delta
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