Over the next two days, the Comarch User Group 2025 conference will explore the future of customer loyalty through cutting-edge themes such as AI-driven personalisation, the convergence of loyalty with digital identity and payments, and the development of future-ready competencies. The event featuring global case studies and expert insights emphasises innovation, cybersecurity, and the evolution of digital ecosystems across industries.
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ComarchToday, industry leaders, innovators, and visionaries will converge at the Comarch Headquarters and the Jagiellonian University’s Auditorium Maximum for the 2025 Comarch User Group, a loyalty & digital innovation conference, a premier event exploring the future of customer loyalty, digital platforms, and the transformative power of artificial intelligence.
Over two dynamic days, participants will gain access to high-impact discussions, expert insights, and forward-looking strategies designed to help brands thrive in an AI-driven, hyper-connected world.
Key Themes at a Glance:
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AI and Competencies of the Future: Exploring how artificial intelligence is reshaping the business landscape and which human skills will remain essential.
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Digital Identity & Loyalty Convergence: How loyalty programs are evolving into digital ecosystems blending identity, payments, and rewards.
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Hyper-Personalization at Scale: Leveraging data and AI to create bespoke customer journeys.
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Cybersecurity in Loyalty Systems: Tackling emerging digital threats with robust defenses.
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Global Customer Success Stories: Real-world case studies from Heathrow, OMV, ADNOC, Azerbaijan Airlines, Globe Telecom, and many more.
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Lifestyle Loyalty Ecosystems: Moving beyond points to build deep, emotional brand loyalty.
Featured Keynote Speakers & Experts:
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Jarosław Mikos, CEO of Comarch, will set the tone with a powerful Welcome Address.
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Krzysztof Krawczyk, Partner at CVC Capital Partners, will speak on long-term growth and strategic partnerships.
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Aleksandra Przegalińska, Vice-Rector for Innovation and AI at Kozminski University, will outline the “Competencies of the Future” in the AI era.
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Peter Cholewinski, Expert Associate Partner at QuantumBlack / McKinsey & Company, will reveal how generative AI is delivering value across industries.
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MG Roman Polko, former commander of Poland’s elite special forces GROM, will deliver a compelling leadership session titled “One Mission – One Team.”
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Chris Burns, internationally recognized journalist, will moderate key panel discussions that tackle the convergence of loyalty, payments, and digital identity.
International Success Stories:
The event will spotlight how global giants are transforming loyalty:
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Heathrow Airport: Personalization and digital transformation of travel loyalty.
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Azerbaijan Airlines: Lifestyle-centric loyalty with global aspirations.
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OMV & SAS EuroBonus: Sustainable loyalty strategies for fuel and aviation industries.
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Esfera (Santander Group) and Alshaya Group: Latin American and Middle Eastern innovation in coalition loyalty and omnichannel engagement.
Why Attend?
Whether you’re a loyalty strategist, digital transformation leader, marketer, or innovator, Comarch 2025 offers unparalleled value. You’ll walk away with actionable insights, high-level contacts, and a clearer vision of how to position your brand at the forefront of loyalty and digital evolution.
Join us in Kraków and be part of the movement that’s shaping the future of customer connection.
More details at Comarch User Group 2025
Source: Comarch
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