Nectar Social, an AI-powered social commerce platform, has launched from stealth with $10.6M in funding to help brands turn organic social engagement into measurable revenue and lasting customer loyalty. By unifying social listening, community management, and full-funnel attribution, Nectar enables brands to personalize interactions, sell directly in DMs, and drive deeper loyalty at scale.
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GLONectar Social – https://www.nectarsocial.com/ – a next-generation AI-powered platform designed to unify social listening, community management, and revenue attribution, has officially launched out of stealth with $10.6 million in combined pre-seed and seed funding. The round was co-led by True Ventures and GV (Google Ventures), with support from Sophia Amoruso’s Trust Fund, BAM Ventures, Mercury Fund, and others.
Built for an era where shopping begins in a comment thread or DM, Nectar transforms organic social engagement into a measurable revenue channel. The platform allows brands to seamlessly manage communities, surface real-time insights, and sell directly within social conversations, while building customer loyalty through personalized, high-context interactions.
Founded by former Meta product and engineering leaders—and sisters—Misbah and Farah Uraizee, Nectar acts as an intelligent, always-on teammate that listens to customers in real time, attributes engagement to actual purchase behavior, and enables brands to scale relationship-building with relevance and precision.
“We’re in the middle of a marketing revolution. Loyalty today is earned through conversation, not conversion funnels,” said CEO Misbah Uraizee. “Nectar gives brands the infrastructure to meet consumers where they are—on social—and to build lasting loyalty through authentic, personalized touchpoints.”
Turning Social Conversations into Loyalty Engines
Whereas most platforms treat social as a top-of-funnel awareness tool, Nectar flips the script—treating DMs, comments, and mentions as the new loyalty layer. Through unified customer profiles and predictive analytics, Nectar can track how individual social interactions influence buying behavior and repeat engagement, empowering brands to nurture high-value communities at scale.
Early adopters like OLIPOP, Solawave, and Jones Road Beauty have used Nectar to achieve:
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85% AI-assisted response rates within 30 days
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12%+ DM campaign conversion rates, compared to industry norms of 1–3%
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150% increases in engagement and 50% more content impressions
Platform Highlights
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Social Copilot Agents: AI-powered assistants handle community engagement, produce content, and generate insights—freeing human teams to focus on strategy.
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Real-Time Listening: Monitor brand and influencer sentiment across platforms, including video, and drill down to the SKU level to understand product-specific feedback.
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Full-Funnel Attribution: Track the entire path-to-purchase, linking DMs, comments, and influencer mentions directly to revenue and repeat behavior.
“Nectar is creating the connective tissue modern brands need,” said True Ventures Partner Tony Conrad. “They’ve designed the marketing stack for a new generation—where content, conversation, and loyalty are inseparable.”
“This is the future of loyalty: real-time, AI-enabled, and community-driven,” added GV General Partner Frederique Dame. “Nectar isn’t just tracking engagement—it’s building long-term relationships that convert and endure.”
About Nectar Social
Founded in 2023 and based in Seattle, Nectar is the first agentic social commerce platform purpose-built to unify social community management, content intelligence, influencer tracking, and revenue attribution under one roof. Nectar equips modern brands with the tools to foster loyalty at scale by making every social interaction personal, relevant, and monetizable.
Source: Nectar Social
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