CAREERS & JOBS (LOYALTY & CX)

Frasers Property Limited is hiring: Senior Manager, Digital Marketing & Loyalty (Hospitality)

Job Summary

Responsible for implementing and optimizing digital marketing strategies across SEO, SEM, CRM, website content, loyalty marketing, and analytics. Focused on driving traffic, enhancing guest engagement, and increasing direct bookings through a strong understanding of digital channels and a data-driven approach.

Job Description

Digital Campaign Execution

• Implement and manage SEO and SEM campaigns to drive traffic, improve search engine rankings, and maximize return on ad spend.
• Assist with website content management and ensure content accuracy, SEO best practices, and a seamless user experience.
• Utilize tools like Google Ads, Google Tag Manager, and Google Analytics to track and optimize campaign performance.

CRM & Guest Engagement

• Execute CRM campaigns, including email marketing, guest segmentation, and behavior-based targeting strategies.
• Monitor guest engagement and booking patterns to support personalized communication and increase retention.
• Collaborate with the marketing and guest services teams to craft timely, relevant, and effective messages for various customer segments.

Loyalty Program Marketing

• Support the development and execution of marketing campaigns for the loyalty program to drive enrollment, participation, and redemptions.
• Monitor and analyze loyalty data such as points accrual, redemptions, and expirations to inform campaign strategies.
• Ensure loyalty-related communications and promotions are accurate, timely, and engaging.

Analytics & Optimization

• Generate reports and dashboards on key performance indicators across digital channels (website, email, paid media, etc.).
• Analyze campaign data to identify trends and opportunities for optimization.
• Assist in conversion rate optimization efforts through A/B testing and performance tracking.

Content & Social Media

• Contribute to digital content creation, including website copy, blog posts, social media updates, and newsletters.
• Help manage brand presence on social media platforms and execute paid and organic campaigns to drive engagement.
• Coordinate with content creators and designers to deliver cohesive and impactful messaging.

Special Projects

• Participate in digital innovation or transformation projects (e.g., new platform rollouts, UX improvements).
• Assist in testing digital tools, marketing technologies, and campaign automation features.
• Conduct competitive research and present findings on digital trends or best practices.

Key Qualification

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in digital marketing, preferably in the hospitality, travel, or lifestyle industry.
• Working knowledge of SEO, SEM, Google Analytics, Google Tag Manager, and digital advertising platforms.
• Experience with CMS platforms and email marketing tools (AEM, Wordpress etc).
• Familiarity with social media management and content marketing strategies.
• Strong analytical and reporting skills with proficiency in Excel.
• Excellent communication, writing, and organizational skills.
• Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.

Diversity brings us closer to the communities we serve

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organization, which helps our people to thrive each day.