“More Rewards” is designed to deliver a more intelligent and personalised loyalty experience. By capturing consumer purchase behaviour, the program enables retailers to offer tailored promotions that drive stronger customer relationships and encourage repeat purchases.
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GLOLiquor Marketing Group (LMG) has finalised the Australia-wide implementation of its refreshed loyalty initiative, “More Rewards”, extending the program’s reach to all participating member stores, including the final addition of New South Wales. This marks a key moment in LMG’s broader digital and data-driven transformation strategy.
Elevating Customer Engagement Through Data
“More Rewards” is designed to deliver a more intelligent and personalised loyalty experience. By capturing consumer purchase behaviour, the program enables retailers to offer tailored promotions that drive stronger customer relationships and encourage repeat purchases. For LMG, the loyalty platform is not just a customer engagement tool—it’s a powerful engine for long-term business intelligence.
A Fully Connected National Network
With its expansion into New South Wales, LMG now boasts a fully connected loyalty ecosystem across the country. This national footprint unlocks the potential for unified consumer data, empowering both the head office and independent store owners to make informed decisions based on real-time shopping trends.
Benefits for Retailers and Shoppers Alike
Retailers benefit from enhanced insights into shopper preferences, helping them fine-tune offers and increase average transaction values. Shoppers, in turn, gain access to exclusive rewards, personalised offers, and a more rewarding in-store experience—helping to build stronger brand loyalty and satisfaction.
Strengthening Digital Capabilities
The national rollout of “More Rewards” complements LMG’s ongoing investment in digital retail tools, including a centralised e-commerce platform. Integrated with point-of-sale systems, the loyalty program bridges the gap between online and in-store experiences, creating a more cohesive and data-rich environment for both retailers and consumers.
Looking Ahead
Now that the platform is live nationally, LMG is well-positioned to roll out more targeted campaigns, regional activations, and potentially explore new technology integrations such as mobile-based rewards, in-app offers, or collaborative brand partnerships. The group has made clear that this is just the beginning of a longer-term loyalty and data strategy.
Industry Implications
By achieving a nationwide rollout, LMG sets a new standard for loyalty in independent liquor retailing. The scale of participation and depth of insight now available to the group gives it a competitive edge, allowing for smarter promotional planning, deeper consumer understanding, and stronger value propositions across its network.
Source: LMG/ opinion by GLO
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