Boots UK’s Chief Marketing Officer, Pete Markey, has announced his departure following a tenure of four and a half years—a period marked by strategic brand evolution and creative marketing leadership. As of now, Boots has not named Markey’s successor.
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BootsBoots UK’s Chief Marketing Officer, Pete Markey, has announced his departure following a tenure of four and a half years—a period marked by strategic brand evolution and creative marketing leadership.
Markey’s Key Contributions:
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Joined in February 2021, navigating Boots through a data-driven marketing transformation and significantly enhancing its loyalty offering across stores and digital platforms.
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Spearheaded flagship Christmas and summer campaigns that helped elevate Boots’ brand presence.
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Orchestrated the successful launch of the Boots–Love Island beauty partnership in 2021, which reportedly drove over 50% year-on-year growth in related beauty sales.
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Introduced the “With You. For Life” brand positioning in 2022.
Prior to Boots, Markey held senior marketing roles at TSB, Aviva, and the Post Office. Alongside his corporate responsibilities, he served as President of the Incorporated Society of British Advertisers (ISBA), appointed last summer.
In a LinkedIn post, Markey reflected: “Boots is an incredible business and it’s been an honour to work on such an amazing brand and with such a talented group of people over the past 4.5 years… I’m excited about the next chapter in my career.”
Boots expressed gratitude through a spokesperson: “Pete has made a significant contribution during his time with us, leading our marketing transformation and delivering many creative campaigns … We would like to thank him and wish him well for the future.”
His departure comes amid a pivotal moment at Boots: owner Walgreens Boots Alliance entered a £17.5 billion acquisition deal with Sycamore Partners in March 2025, taking the group private.
Boots also reported a 1.6% surge in UK sales, largely due to an online purchase uplift, contributing to a 4.1% revenue increase for WBA in the quarter ending February 2025.
As of now, Boots has not named Markey’s successor. His next career move remains unannounced, sparking speculation about where he might land next in the marketing world.
Source: Boots
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