A number of key trends are fuelling this expansion. Companies are increasingly embracing experiential rewards, brand communities, and exclusive access perks that go far beyond traditional points-based programmes. Omnichannel integration is also a priority, with seamless engagement across physical, digital, and mobile touchpoints becoming a baseline expectation for consumers.
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GLOThe global loyalty management market is poised for significant growth, according to a new report from MarketsandMarkets™. Valued at USD 12.89 billion in 2025, the market is projected to reach USD 20.36 billion by 2030, registering a healthy compound annual growth rate (CAGR) of 9.6% during the forecast period.
This projected growth reflects a growing recognition among brands that loyalty strategies are no longer just a marketing add-on—they are a strategic imperative. As businesses across sectors compete to retain customers and drive long-term value, investment in loyalty management platforms and services continues to rise.
A number of key trends are fuelling this expansion. Companies are increasingly embracing experiential rewards, brand communities, and exclusive access perks that go far beyond traditional points-based programmes. Omnichannel integration is also a priority, with seamless engagement across physical, digital, and mobile touchpoints becoming a baseline expectation for consumers.
Technology is playing a central role in reshaping the loyalty landscape. Artificial intelligence and advanced analytics are being used to personalise offers, predict customer behaviour, and optimise campaign performance in real time. This data-driven approach is enabling brands to tailor loyalty experiences that resonate more deeply and drive measurable outcomes.
Regionally, Asia-Pacific is expected to see the fastest growth, driven by rapid digital adoption and rising consumer expectations in markets such as China, India, and Southeast Asia. North America will continue to lead in terms of market share, supported by a mature digital ecosystem and strong demand for personalised customer experiences. Europe is also seeing steady progress, particularly in markets like Germany, the UK, and France, where businesses are doubling down on customer-centric strategies.
The report highlights a diverse vendor landscape, with key players including Oracle, SAP, Comarch, Epsilon, Merkle, Kobie, Capillary Technologies, and Bond Brand Loyalty. These companies are driving innovation across both platform solutions and value-added services, helping brands build long-term emotional connections with their customers.
As loyalty becomes an increasingly critical tool for navigating competitive pressure and economic uncertainty, organisations that invest in flexible, data-led loyalty strategies are well positioned to thrive. Whether through gamification, sustainability rewards, or app-based engagement, the next five years will be defined by smarter, more human-centred loyalty experiences.
Browse in-depth TOC on “Loyalty Management Market”
350 – Tables
50 – Figures
320 – Pages
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Scope of the Report
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Report Metrics |
Details |
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Market size available for years |
2019–2030 |
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Base year considered |
2024 |
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Forecast period |
2025–2030 |
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Forecast units |
Value (USD) Billion |
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Segments Covered |
By Offering, Program Type, Application, Business Model, Vertical, and Region |
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Region covered |
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
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Companies covered |
The major players in the Loyalty Management Market are Epsilon (US), Oracle (US), Comarch (Poland), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), AIR MILES Loyalty (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), Phaedon (US), and Zinrelo (US). |
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SOURCE MarketsandMarkets
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