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Hutch Sri Lanka Strengthens Customer Experience with New “Cheer Points” Loyalty Programme

by GLO
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With Cheer Points, Hutch cements its shift from being merely a telecom provider to a lifestyle facilitator—offering real-world value that resonates with everyday moments. Whether you're planning a weekend outing, indulging in a hobby, or enjoying a meal with friends, Hutch ensures you’re rewarded along the way.

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Hutch Sri Lanka has officially introduced “Cheer Points”, a vibrant loyalty programme aimed at giving its subscribers more than just connectivity—with lifestyle benefits woven into their everyday experiences.

Lifestyle-Based Rewards, Tailored for Subscribers

The programme goes beyond the conventional telecom incentives, offering perks across a spectrum of lifestyle categories: shopping, dining, entertainment, fitness, travel, wellness, education, and more. Through partnerships with 18 notable brands—including Scope Cinemas, Fitness First, Spring & Summer, Pearl Bay, Chinese Dragon, Mosh, ANC, FitsAir, Kandy Selection, Uptown, Sigiriya Village, The Palms, Club Palm Bay, Hangla, Colombo Reinsurance Brokers, NCG Green Energy, Cara Nail Studio, and SLASH—Hutch subscribers can unlock significant savings on cinema tickets, fitness memberships, meals, wardrobe refreshes, and even travel adventures.

Seamless & Spontaneous: Redeem Anytime, Anywhere

Accessing and redeeming Cheer Points is streamlined through the Hutch SelfCare mobile app. Points accrue effortlessly—10% back on every top-up or bill payment—with the added bonus of extra points during occasional promotions. Once earned, points can be redeemed directly on the app for exciting offers from partner brands, without any cumbersome sign-up processes or hidden tiers.

A Refreshing Thank-You to Subscribers

Kaushala Amarasekara, General Manager of Brand, Communications, and Loyalty at Hutch, summed it up well:

“With Cheer Points, we wanted to go beyond data and connectivity to create a program that’s joyful, useful, and truly part of our customers’ lifestyles. It’s our way of saying thanks, while helping people enjoy life a little more every day.”

Unlike many loyalty programmes with complicated tier systems, Hutch’s Cheer Points prioritizes simplicity: earn points naturally, explore curated deals daily, and enjoy rewards seamlessly .

Everyday Rewards, Numerous Options

Here’s a snapshot of what members can access today:

  • Entertainment: Up to 20% off at Pearl Bay waterpark with 100 points

  • Travel: 10% discount on select FitsAir flights for Gold, Platinum, or Diamond tier members—150 points redeemable

  • Digital perks: One-month complimentary subscription to SLASH deals app using Cheer Points 

  • Fashion & Dining: Regular app-based offers like “15% off at Crocodile Sri Lanka for just 150 points” 

Members receive promo codes directly via SMS post-redemption—ready to use in-store, online, or in-app.

 

 

How to Get Started

  1. Update or install the Hutch SelfCare app to the latest version.

  2. Earn 10% back in points with every reload or postpaid bill paid.

  3. Check the “Cheer Offers” section in-app to explore current partner deals.

  4. Redeem your points with a tap and receive instant coupon codes via SMS.

  5. Enjoy your reward—whether at the theatre, cafe, gym, travel booking, or online!

Hutch Sri Lanka’s Cheer Points loyalty initiative is an innovative example of ensuring telecom services become meaningful and rewarding parts of modern lifestyle. With ease of use, refreshing partner offers, and a distinct thank-you tone, it positions Hutch squarely into the realm of utility and delight. If you’re a Hutch subscriber, upgrading your app could unlock a whole new world of perks—start earning your Cheers today!

 

Source: Hutch Sri Lanka

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