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Home » Articles » Alaska Airlines Miles campaign – Unlock Seattle to Seoul: A dream journey to remember

Alaska Airlines Miles campaign – Unlock Seattle to Seoul: A dream journey to remember

by GLO
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Mileage Plan members can now bid for a once-in-a-lifetime Seattle-to-Seoul experience, including an exclusive itinerary wrapped in luxury, culture and convenience.

Alaska Airlines

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Alaska Airlines

Ready to turn your miles into memories? Alaska Airlines and Hawaiian Airlines are taking your travel game to the next level with Mileage Plan™ Unlocked — a way for Mileage Plan™ and HawaiianMiles members to access unforgettable experiences that go far beyond the gate.

From exclusive concerts and sporting events to culinary adventures and cultural deep-dives, Mileage Plan™ Unlocked is your passport to the extraordinary. Whether you’re bidding on once-in-a-lifetime events or redeeming miles for curated experiences, this is travel – reimagined.

(Image Source)

(Image Source)

First stop: Seoul — in style

Here’s your chance to take part in a once-in-a-lifetime trip: the inaugural flight from Seattle (SEA) to Seoul (ICN) aboard Hawaiian Airlines’ brand-new Boeing 787-9 Dreamliner.

The moment they step onboard Hawaiian’s 787-9, guests are immersed in an island-inspired design. The 34 Leihōkū (garland of stars) Suites feature lie-flat seating, an 18-inch in-flight entertainment screen, personal power outlets, wireless cell phone charging and direct aisle access. Set in a 1-2-1 configuration with doors, the suites offer privacy or a shared experience with combinable double suites, allowing couples to fall asleep while gazing at a starlit ceiling.

We’ve recently shared why autumn is the best time to visit Seoul — the mild temperatures and stunning fall foliage make it ideal for exploring the city’s famous parks and gardens.

“Mileage Plan™ Unlocked represents a new chapter in how we connect our members to the world. This program is about more than travel — it’s about creating meaningful, emotionally resonant experiences. Whether it’s the serenity of a traditional tea ceremony in Seoul or the refined comfort of a Dreamliner suite, every detail is designed to inspire and elevate.”

– Brett Catlin, Vice President of Loyalty, Alliances & Sales at Alaska Airlines

 
 

 

What’s included in this unmissable auction:

  • Round-trip Business Class flights from SEA to ICN (departing Sept. 12, returning Sept. 18)
  • A luxury city-view hotel stay
  • Private tea ceremony, guided city tours, art experiences and gourmet meals
  • Luxury transportation throughout your stay

This is more than a trip — it’s a cultural immersion wrapped in luxury and powered by your miles.

 

How to join the adventure:

The Alaska Lounge Membership program offers two options for guests to choose from:

Mileage Plan™ members: Start bidding now using your miles!
HawaiianMiles members: Simply transfer your miles to Mileage Plan™ to participate.

Auction closes July 20, 2025, at 11:50 p.m. PST — don’t miss your chance to unlock Seoul in style.

Experience more with Mileage Plan™ Unlocked

This is just the beginning. With Mileage Plan™ Unlocked, your miles can take you to the front row, backstage or behind the scenes of the world’s most exciting events. Learn more about the program and start dreaming bigger.

 

Source: Alaska Airlines

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