Based in Honolulu, Onishi will lead brand marketing and guest experience enhancements for Hawaiian Airlines, while also advancing Hawaiian and Alaska Airlines' multi-brand strategy – the first such model in the U.S. industry. In addition to driving brand integration, loyalty and sponsorships, she will also support employee culture and cross-brand programs including the development of new uniforms.
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Alaska AirlinesAlaska Airlines today announced the promotion of Alisa Onishi to managing director of Hawai‘i marketing. Based in Honolulu, Onishi will lead brand marketing and guest experience enhancements for Hawaiian Airlines, while also advancing Hawaiian and Alaska Airlines’ multi-brand strategy – the first such model in the U.S. industry. In addition to driving brand integration, loyalty and sponsorships, she will also support employee culture and cross-brand programs including the development of new uniforms.
“Alisa’s experience and leadership stewarding the Hawaiian Airlines brand, and passion for bringing together our rich company cultures while maintaining their distinct identities make her the ideal person to take on this pioneering and exciting work,” said Eric Edge, vice president of brand and marketing for Alaska and Hawaiian airlines.
Onishi, who joined Hawaiian Airlines in 2011 and most recently served as senior director of brand, culture and community relations, will remain a key member of the Honolulu leadership team. She previously held marketing management roles at Hawaiian Telcom and Mobi PCS. A resident of Kaneohe in east O‘ahu, she earned a Bachelor of Arts in visual communications from Hawaii Pacific University.
About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what’s happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”
Source: Alaska Air Group
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