L’Occitane en Provence has once again affirmed its status as a global leader in luxury hospitality, earning the prestigious titles of Best Luxury Hotel Amenities Brand in North America and Best Luxury Hotel Amenities Brand in Europe for 2025 from the Luxury Lifestyle Awards. Image: L'Occitane
(Image Source)
GLOL’Occitane en Provence has once again affirmed its status as a global leader in luxury hospitality, earning the prestigious titles of Best Luxury Hotel Amenities Brand in North America and Best Luxury Hotel Amenities Brand in Europe for 2025 from the Luxury Lifestyle Awards. These dual accolades highlight the brand’s international impact and its continued dedication to elevating hotel stays with refined, nature-inspired products that bring the spirit of Provence to discerning travelers worldwide.
A Brand Built on Sensory Craftsmanship
Celebrated for over 25 years of innovation rooted in tradition, L’Occitane en Provence is renowned for transforming ordinary hotel experiences into sensory escapes. Drawing inspiration from the natural beauty and heritage of southern France, the brand curates indulgent amenities that combine aromatic excellence, sustainable practices, and artisanal quality.
“We are honoured to be recognised by the Luxury Lifestyle Awards,” said Camille Vautier, Global Hospitality Director at L’Occitane en Provence. “This award is a tribute to our teams’ dedication to crafting meaningful guest experiences that reflect the soul of Provence.”
(Image Source)
Image: L’Occitane
Celebrating Sustainability and Purpose
2025 also marks a key sustainability milestone for the L’OCCITANE Group, celebrating two years as a Certified B Corporation™—a designation that recognizes businesses meeting the highest standards of social and environmental performance. Through initiatives like the #NotJustSuppliers program, the Group ensures over 600 suppliers—representing 65% of global procurement—adhere to its rigorous Code of Business Conduct, promoting responsible sourcing and ethical practices.
Additionally, L’OCCITANE is closing in on its goal to transition fully to renewable energy across operations, reaching 97% renewable electricity by the end of 2024.
“L’Occitane has set a new benchmark in hospitality by seamlessly blending sustainability with luxury,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “This award honours their commitment to craftsmanship, innovation, and planet-friendly practices.”
New Fragrance Collections Launching in 2025
Continuing its tradition of excellence, L’Occitane en Provence will debut two new luxury hotel amenities collectionsin 2025, designed exclusively for upscale four- and five-star hotels:
-
Jasmin Bergamote: A radiant, uplifting fragrance that opens with citrusy top notes of bergamot and mandarin, flows into a floral heart of jasmine and lemon leaves, and settles into a refined base of cedarwood and sandalwood. Available in 400ml sustainable dispensers, 1L refills, and 30ml/50ml bottles, along with a 50g solid soap.
-
Lavande Blanche: Inspired by the serene fields of Provence, this calming fragrance blends white lavender essential oil with white musk, evoking the scent of fresh, sun-dried linen and peaceful landscapes.
Both collections will be offered in eco-friendly 400ml dispensers and refillable 1L bottles for shower gel, shampoo, conditioner, hand wash, and body lotion. The packaging uses 100% recycled and recyclable PETR plastic, reinforcing L’Occitane’s dedication to sustainability without compromising elegance.
Setting a Global Standard in Hospitality
With its growing influence across continents, L’Occitane en Provence continues to redefine luxury in hospitality. From its sensory experiences to its ethical supply chain, the brand is not only meeting the evolving needs of modern travelers but also raising the bar for sustainability and wellness in the guest journey.
To explore L’Occitane’s hospitality offerings, visit www.loccitane.com.
Source: L’Occitane
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
