MultiChoice South Africa has unveiled Arcade, a new smartphone gaming hub integrated into the MyDStv app. This initiative marks the company’s official entry into the mobile gaming space, offering customers a unique, interactive way to connect with their favourite DStv content through casual games.
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GLOMultiChoice South Africa has unveiled Arcade, a new smartphone gaming hub integrated into the MyDStv app. This initiative marks the company’s official entry into the mobile gaming space, offering customers a unique, interactive way to connect with their favourite DStv content through casual games.
Bringing Entertainment to Life
Arcade is designed to provide short-form, casual gaming experiences themed around popular DStv shows and sports. It is seamlessly built into the existing MyDStv app, eliminating the need for additional downloads or accounts. The games are connected to the DStv Rewards programme, allowing players to earn real-world benefits such as BoxOffice movie rentals, subscription upgrades, and tickets to events simply by playing.
Flagship Game: Match Challenge (Shaka iLembe Edition)
The first major title available on Arcade is Match Challenge, inspired by the historical drama series Shaka iLembe. This match-three puzzle game features African cultural symbols such as spears, shields, and drums, offering immersive gameplay that resonates with local storytelling. As new episodes of Shaka iLembe air, additional levels are unlocked, keeping the experience fresh and aligned with the show’s narrative.
Initial player data has shown strong engagement, with average gameplay sessions lasting around 41 minutes and peaking during the show’s broadcast slots.
More Games to Follow
Arcade will soon expand with two additional titles: Warrior’s Run, an action-packed obstacle runner, and Mystery Kingdom, a hidden-object puzzle game. These offerings aim to diversify the gaming experience while remaining rooted in African themes and storytelling. In addition, the platform features other family-friendly titles such as Teen Titans Go, Crusher, Triple Hoops, Wagon Dash, and Dodge Ball.
Rewards and Loyalty Integration
A key feature of Arcade is its integration with DStv Rewards. Players collect in-game achievements that translate into loyalty points and unlock various perks, including access to premium content, free movies, and exclusive giveaways. This strategy aims to deepen customer engagement and encourage longer interaction with the app.
Strategic Vision
MultiChoice’s move into gaming is part of a broader strategy to strengthen its digital ecosystem and keep customers within the MyDStv platform. By embedding gaming directly into the app, the company removes friction from the user experience and creates more opportunities for interaction without the need to switch platforms or install third-party games.
Company Perspective
Shaheed Mohamed, Executive Head of Customer Value Management at MultiChoice South Africa, explained the vision behind Arcade, stating that the initiative blends entertainment and interactivity in a meaningful way. He emphasized that the games reflect both cultural relevance and rewarding experiences, making them more than just casual distractions.
A New Era of Viewer Interaction
Arcade represents a shift in how content providers engage with audiences. Instead of limiting customer interaction to passive viewing, MultiChoice is offering a dynamic alternative that turns viewers into participants. With locally themed content, reward incentives, and an easy-to-access platform, Arcade is poised to enhance the way DStv subscribers experience entertainment.
With the launch of Arcade, MultiChoice South Africa is redefining its relationship with subscribers by combining storytelling, technology, and gamification. As the lines between media and gaming continue to blur, initiatives like Arcade may become central to how audiences engage with content in the digital age.
Source: MultiChoice
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