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Home » Articles » Copec Expands Loyalty Program Through Strategic Alliance with BancoEstado

Copec Expands Loyalty Program Through Strategic Alliance with BancoEstado

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Copec is strengthening its customer rewards ecosystem by partnering with BancoEstado to integrate its Full Copec loyalty program into the bank’s new digital payment app, Rutpay. This collaboration makes it easier than ever for more than 16 million BancoEstado customers to earn rewards simply by refueling at Copec stations.

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Copec is strengthening its customer rewards ecosystem by partnering with BancoEstado to integrate its Full Copec loyalty program into the bank’s new digital payment app, Rutpay. This collaboration makes it easier than ever for more than 16 million BancoEstado customers to earn rewards simply by refueling at Copec stations.

With this integration, Rutpay users will automatically accumulate Full Copec points when they pay at Copec locations—no separate enrollment or extra steps required. For those not yet enrolled in the Full program, registration can be completed directly through the Rutpay app, which also allows users to manage their rewards, redeem points, and access exclusive fuel and product discounts.

“This partnership brings together two iconic Chilean institutions,” said BancoEstado CEO Óscar González. “With Copec’s 90-year legacy of supporting mobility and BancoEstado’s 170-year history promoting financial inclusion, we are working together to simplify daily life for millions of Chileans.”

Looking ahead, the partnership will extend beyond gas stations. In the near future, small businesses—such as taxis, public transport operators, and local market vendors—will be able to award Full Copec points to customers paying through Rutpay, expanding the rewards network and supporting local commerce.

“This is a strategic alliance that unlocks meaningful benefits for millions of users,” added Arturo Natho, General Manager of Copec. “Rutpay users now have a seamless path to everyday value through Copec’s extensive rewards program.”

Launched in 2021, Full Copec has become one of Chile’s largest and most active loyalty platforms, with over 4 million users and more than 50,000 daily redemptions across its nationwide network.

Source: Copec

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