Reuniting with renowned Chinese author Ma Boyong, the campaign draws inspiration from four of his celebrated works, including The Lychee Road, known for its evocative portrayal of ancient Chinese landscapes. Blending literature with inspired travel, the initiative spans interactive and digital experiences, enhanced “Evenings at Renaissance” signature events, and cross-industry cultural collaborations.
(Image Source)
Marriott InternationalRenaissance Hotels Launches “Discover The Lychee Road with Renaissance” Brand Campaign in Greater China
Renaissance Hotels, part of Marriott Bonvoy’s extraordinary portfolio of over 30 hotel brands, announced the launch of its “Discover The Lychee Road with Renaissance” brand campaign in Greater China. Reuniting with renowned Chinese author Ma Boyong, the campaign draws inspiration from four of his celebrated works, including The Lychee Road, known for its evocative portrayal of ancient Chinese landscapes. Blending literature with inspired travel, the initiative spans interactive and digital experiences, enhanced “Evenings at Renaissance” signature events, and cross-industry cultural collaborations. Guests at 33 Renaissance Hotels across Greater China are invited to embark on immersive journeys rich in storytelling and cultural depth.
The new brand video, “Discover the Unexpected with Renaissance,” welcomes travelers to follow the creative perspective of Ma Boyong. With a Renaissance Navigator Map in hand, guests can uncover hidden gems in surrounding destinations while being immersed in the brand’s theatrical design.
“The pursuit of culture and the appreciation of art is inspiring more and more travelers to set out on new journeys,” said Betty Tian, Managing Vice President, Customer, Greater China, Marriott International. “Following our highly acclaimed collaboration with Ma Boyong to launch the Renaissance Navigator Map last year, we are once again blending the enjoyment of literature with the excitement of travel, to elevate the cultural experience within our hotels and offer guests unexpected journeys of discovery.”
“The ‘Discover The Lychee Road with Renaissance’ journey begins at every Renaissance Hotel, guiding guests into the cultural fabric of each destination through local flavors, stories, and traditions,” said Ma Boyong. “I’m thrilled to reunite with Renaissance Hotels as a Renaissance Navigator to embark on spontaneous journeys, where every encounter becomes part of a shared story with fellow travelers.”
Creative Interactions – Unlock the Joy of Discovery
33 Renaissance Hotels across Greater China are unveiling immersive experiences that blend local culture with signature brand themes. At Renaissance Beijing Capital Hotel, guests can explore the hidden treasures of Panjiayuan Antique Market, an experience inspired by Ma’s popular novel The Mystery of Antiques. Renaissance Shenzhen Bay Hotelintroduces a Tang Dynasty-inspired afternoon tea themed “Lychee Elegance,” creatively combining ancient charm with the sweet allure of lychees.
At participating Renaissance Hotels, guests can also enjoy a specially designed flying chess, available in restaurants, lobby lounges, executive lounges and select family rooms, encouraging connection through shared moments of discovery and fun.
Literary Inspiration Ignites “Evenings at Renaissance”
As a signature experience of the Renaissance brand, the “Evenings at Renaissance” experience is rooted in local culture, blending art, fashion and music to create a uniquely vibrant evening for guests. As part of the new brand campaign, the all-new edition of Evenings at Renaissance draws inspiration from four novels by Ma Boyong in the form of four specially crafted cocktails. The “Dragon’s Whisper in Lychee Palace” cocktail is inspired by The Lychee Road, capturing a millennium-spanning tale through the sweet richness of lychees and the bold intensity of spirits.
To learn more about Renaissance Hotels, please visit: https://renaissance-hotels.marriott.com/.
ABOUT RENAISSANCE HOTELS
With over 175 hotels and resorts in more than 35 countries and territories around the world, Renaissance Hotels has a dynamic and inspiring global portfolio, where every trip is an opportunity for unscripted discoveries. Renaissance Hotels connects travelers to the spirit of the neighborhood through its theatrical design, entertaining evening bar rituals, and engaging Navigators, extending an open invitation to experience the unexpected both inside and out of the hotel. For more information, please visit www.renaissancehotels.com and stay connected on Facebook, Instagram, and X. Renaissance Hotels is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits, including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
ABOUT MARRIOTT BONVOY
Marriott Bonvoy, Marriott International’s award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.
Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Marriott Bonvoy Insiders.
Source: Marriott
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
