Location: Sydney. Australia. Click inside to apply.
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GLOAbout the job
Step into an exhilarating journey with Velocity Frequent Flyer Virgin Australia’s award-winning loyalty program with over 13 million Members and counting. We make rewards fast and meaningful — from dream holidays and upgrades to retail, fuel, and everyday perks.
Velocity is all about smart, simple, and speedy rewards. As part of our vibrant team, you’ll help deliver unforgettable value to millions of Australians — all while enjoying the perks of working for one of the country’s most loved travel brands.
As the Lead, Member Value Proposition, you will play a key role in shaping the future of loyalty at Velocity. In this role, you’ll support the Senior Manager in evolving and delivering a compelling Member Value Proposition that deepens engagement with our most valuable segments and drives Customer Lifetime Value.
You’ll be responsible for curating loyalty offerings grounded in data-driven insights, supporting end-to-end strategy development and execution, and contributing to Member-focused projects that enhance both commercial and Member outcomes. If you’re a strategic and Member first thinker that brings analytical rigour and commercial savviness, this is your opportunity to make a real impact.
In addition, you will:
- Support the evolution and execution of Velocity’s Member Value Proposition through research, analysis, and tactical implementation that enhances Customer Lifetime Value.
- Identify and prioritise Member value opportunities using data, market insights, and Member feedback to inform strategy and shape loyalty initiatives.
- Contribute to cross-functional initiatives that deliver Rewards, Seamless Earn, and Personalised Experiences across the Member journey.
- Assist in developing strategic recommendations and preparing compelling business cases for senior leadership, driving investment in Member value creation.
- Support collaboration across Velocity, Commercial, Digital, and Technology teams to deliver integrated and impactful Member experiences.
- Work with data scientists to generate data-led insights and reporting, including segmentation analysis and Member lifetime value tracking, informing decision-making.
- Participate in innovation and transformation projects, bringing fresh thinking to loyalty program design and Member benefit delivery.
You’ll be great in this role if you:
- Tertiary qualifications in Business, Commerce, Marketing, or a related discipline.
- 3+ years in top-tier strategy or management consulting, or 4+ years in a similar in-house strategy or transformation role.
- Proven experience in strategy development, execution, and delivering value through customer or Member-focused initiatives.
- Experience in customer strategy, including the use of Voice of Customer (VoC), analytics, and digital tools to inform and execute integrated experience strategies.
- Industry experience within a customer-centric organisation; Loyalty or Airline industry experience (desirable).
- Experience with customer metrics and frameworks, including NPS, CSAT, CLV, CVP development, and conjoint analysis.
What you’ll get from us:
We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):
- Generous bonus structure on achieving OKR’s
- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge Membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the Converge digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
- Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you
Equality rules:
We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQIA+ community, and anyone else who wants to join our family.
Ready to apply? We’re ready to hear from you. Apply now.
Source: Velocity
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