Ireckonu, the hospitality tech provider known for its advanced middleware and Customer Data Platform (CDP) solutions, has unveiled a powerful marketing automation feature that enables hotels to run data‑driven, hyper‑personalized campaigns across multiple communication channels—all from one integrated platform.
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GLOAMSTERDAM, July 29–30, 2025 — Ireckonu, the hospitality tech provider known for its advanced middleware and Customer Data Platform (CDP) solutions, has unveiled a powerful marketing automation feature that enables hotels to run data‑driven, hyper‑personalized campaigns across multiple communication channels—all from one integrated platform.
Unified Data for Smarter Marketing
Built on Ireckonu’s reputation for data hygiene and integration, the marketing automation tool leverages the company’s Golden Profile 360—combining real‑time guest data, behavioral and preference inputs, and ML‑driven duplicate detection—for a clean, enriched database that feeds campaign logic in real time.
Real-Time Segmentation & Multi‑Channel Activation
With this launch, hoteliers can build dynamic, behavioral or event‑based segments and activate campaigns via email, SMS, WeChat, or WhatsApp directly from the same platform. Campaign performance then loops back into the CDP for continuous optimization and performance reporting, replacing fragmented stacks with one unified system.
AI at Work: From Churn to Next Best Offer
Beyond basic triggers and transactional messages, the new suite includes drag‑and‑drop campaign creation, dynamic content support, multi‑language subscription management, and media asset libraries. AI tools power guest clustering, predictive churn management, and Next Best Offer functionality—helping hotels anticipate needs and boost direct bookings, engagement, and ROI.
Tailored for Hospitality, Scalable for All
Designed specifically for the hotel industry, the platform supports both boutique properties and international chains. It simplifies marketing execution, elevates guest experience with personalization, and streamlines communication operations for teams of any size.
Leadership Vision & Competitive Edge
“Ireckonu’s marketing automation tool empowers hoteliers… to create precision‑targeted campaigns that elevate guest engagement, improve operational efficiency and ROI. This is the future of hospitality marketing,” said Jan Jaap van Roon, CEO of Ireckonu.
Unlike legacy CRM vendors, Ireckonu differentiates itself by embedding marketing automation deeply into its middleware/CDP architecture. This truly unified approach reduces technical complexity—a major concern for hotel tech teams—and aligns with industry trends toward integrated, AI‑driven marketing ecosystems.
What It Means for Hotels
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Direct bookings and ROI: Stronger targeting and retention strategies reduce OTA dependency while increasing margin.
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Operational clarity: Single‑pane workflows reduce tool sprawl.
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Guest‑led personalization: Real‑time data ensures each message feels relevant.
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Scalable impact: From small luxury properties to global chains, the system adapts across size and language needs.
Ireckonu’s new marketing automation release marks a milestone in hospitality marketing technology: it empowers hoteliers to convert enriched guest intelligence into tailored, AI‑enhanced campaigns across messaging channels within an all-in-one unified platform. The result: better engagement, higher direct revenue, streamlined operations, and smarter decision-making.
Find our more @ https://ireckonu.com/
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