Depop, the Gen Z‑focused fashion resale marketplace owned by Etsy, has confirmed the permanent appointment of Peter Semple as Chief Executive Officer, following a tenure as interim CEO that garnered strong community support.
(Image Source)
GLODepop, the Gen Z‑focused fashion resale marketplace owned by Etsy, has confirmed the permanent appointment of Peter Semple as Chief Executive Officer, following a tenure as interim CEO that garnered strong community support.
At the same time, Depop is rolling out a pioneering AI‑powered photo integration tool embedded directly into its seller platform—becoming the first major resale marketplace to do so.
Leadership Transition: Peter Semple Takes the Helm
Peter Semple, previously serving in a marketing leadership role and most recently as interim CEO, has now been permanently appointed to lead Depop’s strategic direction. The appointment reflects confidence in his vision for scaling the platform while preserving its community-led ethos.
AI-Driven Photo Tools: A First for Resale
Depop has partnered with Photoroom, a leading AI photo editing platform, to embed advanced editing tools directly into its app and website. Sellers now have free access to features previously reserved for paid tiers, including:
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Background removal
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Drop shadow and light enhancement
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Asset resizing for different platforms or product types
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On‑brand visual refinement in seconds
These tools are part of Depop’s broader effort to make selling faster and more professional. According to reports, over one million listings have already leveraged the new photo editing suite shortly after launch.
What It Means for Sellers
Depop’s introduction of in-app AI editing supports several key outcomes for sellers:
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Faster listings with less manual preparation
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Consistent, high-quality visuals that help to build buyer trust
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Better reach and engagement, as product photos increasingly influence shopper decisions
The platform now also offers expanded features such as:
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An automated Boost Shop tool that promotes all listings—including future ones—and increases expected sale rates by around 25%
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A new Shop Stats Dashboard for sales tracking, earnings estimation, and inventory insight
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Enhanced bulk web listing capabilities to support high-volume sellers and larger inventories
Strategic Vision: Empowering a New Generation of Sellers
These updates illustrate Depop’s ongoing commitment to lowering barriers for creators and entrepreneurs in the resale economy. Sonia Biddle, Chief Product Officer, remarked:
“Our community is at the heart of everything we do… we’re proud to be the first fashion resale marketplace to partner with Photoroom…”
The company is positioning itself as not just a selling platform, but as a growth engine for creative small businesses—equipped with tools that deliver speed, polish, and data-driven insight to scale operations more efficiently than ever.
Depop’s recent moves mark a significant evolution: cementing leadership continuity with Peter Semple at the top, and introducing seamless, professional-grade image capabilities as a core feature of its platform. By integrating AI tools and streamlined seller insights, Depop is reinforcing its position as a leader in secondhand fashion and empowering millions of sellers to thrive globally.
Source: Depop
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