Through a newly signed Memorandum of Understanding (MOU), both organisations aim to attract more international visitors and drive tourism spend, while delivering seamless and authentic travel experiences across the city.
(Image Source)
GLOThe Singapore Tourism Board (STB) and Grab, Southeast Asia’s leading superapp, have announced a partnership to enhance visitor experiences and strengthen Singapore’s position as a top travel destination.
Through a newly signed Memorandum of Understanding (MOU), both organisations aim to attract more international visitors and drive tourism spend, while delivering seamless and authentic travel experiences across the city.
(Image Source)
By combining STB’s expertise in destination marketing and partnerships with Grab’s technology and insights into dining and commuting trends, the collaboration seeks to empower travellers of all profiles to explore Singapore’s diverse precincts with greater ease and relevance, ensuring they get the most value from their trips.
The mutual sharing of data insights plays a key role in helping both organisations better understand evolving traveller behaviours and uncover more meaningful experiences for visitors. This aligns with STB’s Tourism 2040 roadmap by cultivating visitor demand, enhancing Singapore’s attractiveness as a destination and driving quality tourism growth.
“Visitors today seek good value and unforgettable experiences when they travel, and Singapore is a compact, yet exciting destination that delivers on both. Together with Grab, we hope to inspire more travellers to consider Singapore, and when they are here, to make every ride an adventure. Grab’s extensive reach and capabilities, coupled with STB’s destination know-how, will help us understand our customers better, while making it easier for them to discover more and get the most out of every moment in Singapore,” said STB Executive Director for Southeast Asia Terrence Voon.
Enhancing value for travellers
As part of the collaboration, STB will act as the gateway connecting Grab with tourism partners across Singapore to enable closer collaboration. Deeper insights gained from these partners, combined with Grab’s demand generation tools and marketing capabilities, will help drive greater footfall and tourism spending throughout the island, benefiting a wide array of local businesses and experiences.
One key initiative is the enhancement of the Grab Travel Pass, a convenient bundle offering discounts on Grab transport and services in-country. Available to all international travellers visiting Singapore, the Travel Pass simplifies travel planning and improves on-ground mobility, delivering greater value to travellers while driving growth for tourism partners.
Leveraging Singapore’s strength as a hub for global and regional events, the partnership will also see Grab collaborating with STB and event organisers to elevate the overall event experience through its mobility, food and financial services, which both leisure and business travellers widely use.
Supporting local businesses
Food has long been one of Singapore’s strongest tourism draws — not just because of its global acclaim, but also the accessibility and authenticity of its everyday dining experiences. From Michelin-starred restaurants to local hawker stalls, Singapore offers travellers a diverse and dynamic culinary landscape that reflects its cultural richness.
In recent years, the appetite for these experiences has only grown. In 2024, Food and Beverage (F&B) contributed 14% to Singapore’s tourism receipts, marking a 6.3% increase compared to the same period in 2023 and a significant 73% increase compared to pre-pandemic levels. This growth outpaced other spend categories, highlighting the importance of culinary experiences in Singapore’s tourism landscape.
“One of Singapore’s greatest charms lies in the richness of its everyday experiences — from its distinctive neighbourhoods to the hawker centres and small eateries that define its culinary identity. Through our partnership with STB, we hope to help travellers uncover these authentic moments, showcasing Singapore’s heritage and encouraging deeper exploration of its diverse precincts. In doing so, we not only enrich the visitor experience but also support local businesses by connecting them with a broader international audience,” said Grab Singapore Managing Director Alejandro Osorio.
To make it easier for visitors to discover and enjoy the city’s culinary offerings, features like Grab’s Dine-Out Discovery — which leverages mapping technology and food reviews to surface highly rated eateries nearby — can guide travellers to explore beyond the usual dining spots, uncovering options in both central districts and neighbourhood enclaves.
In doing so, the partnership plays a key role in supporting local businesses by making them more discoverable to international visitors. Whether it’s a heritage hawker stall, a family-run eatery, or a hidden gem in the heartlands, Grab’s platform helps surface these options through curated recommendations and geo-location tools. This visibility drives footfall not only to neighbourhood F&B outlets, but also to nearby retail shops — connecting travellers with everyday dining and retail experiences across Singapore’s precincts and channelling tourism dollars beyond the city centre.
Sustaining tourism momentum
This partnership builds on Singapore’s strong tourism momentum in 2025, with 8.33 million international visitor arrivals recorded in the first six months of this year, and SGD8.07 billion in tourism spend in the first quarter of 2025. As competition for global travellers intensifies, collaborations like this are essential for sustainable growth by offering richer experiences and extending the economic benefits of tourism deeper into local communities.
About Grab
Grab is a leading superapp in Southeast Asia, operating across the deliveries, mobility and digital financial services sectors, serving over 800 cities in eight Southeast Asian countries — Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.
Source: Grab
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
