Smiles, e& UAE’s all-in-one rewards Super App, has partnered with Etihad Guest — the loyalty programme of Etihad Airways, the UAE’s national carrier — to deliver a fully integrated rewards experience.
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Etihad AirwaysSmiles, e& UAE’s all-in-one rewards Super App, has partnered with Etihad Guest — the loyalty programme of Etihad Airways, the UAE’s national carrier — to deliver a fully integrated rewards experience.
Through the new Rewards Exchange feature on the Smiles app (and soon on the Etihad website and mobile app), members of both programmes can now link their accounts to instantly transfer and convert Smiles Points into Etihad Guest Miles, and vice versa.
This integration gives customers greater flexibility, more ways to earn, and expanded options for redeeming rewards across both platforms.
Masood Mohamed Sharif, CEO of e& UAE, said:
“By bringing together two of the UAE’s most trusted homegrown brands, we’re offering our loyal customers unmatched value. Seamless Smiles Points and Etihad Guest Miles exchange grows our rewards ecosystem, makes benefits more accessible, and reflects our commitment to creating smarter, more connected experiences for our customers.”
Antonoaldo Neves, CEO of Etihad Airways, added:
“This collaboration reflects our dedication to delivering outstanding service, offering more flexibility in how members redeem rewards. As two leading Emirati brands, we’re delighted to give our Etihad Guest members even more ways to earn and spend Miles through our partnership with e&.”
How it works
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For Etihad Guest members: Convert Miles into Smiles Points to enjoy over 55 lifestyle services, from food and grocery delivery to home services, bill payments, mobile recharges, and exclusive offers across shopping, dining, and entertainment.
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For Smiles members: Turn Points into Etihad Guest Miles to redeem on flights, upgrades, hotel stays, holiday packages, and an extensive range of products at the Etihad Guest Reward Shop.
To start, members simply link their accounts via the Rewards Exchange section in the Smiles app for instant, two-way transfers.
The result: A strategic alliance between two of the UAE’s most prominent brands, giving loyal customers the best of both worlds — everyday lifestyle rewards through Smiles and exceptional travel experiences with Etihad Guest.
The service is live now on the Smiles app, with availability on the Etihad website and mobile app coming soon.
Source: Etihad / e&
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