ADNOC Distribution’s ADNOC Rewards loyalty program grew by 19.5% year-on-year in H1 2025, reaching nearly 2.5 million members and adding over 200,000 new sign-ups in the first half alone. The tiered scheme, supported by ~120 partner offers and broad earn-and-redeem options, has become a key driver of customer engagement and non-fuel retail growth. (Image: ADNOC)
(Image Source)
ADNOC / ADNOC DistriburtionFinancial Performance: Strong Growth Across the Board
ADNOC Distribution delivered stellar results for the first half of 2025, reporting its highest-ever H1 EBITDA of $566 million—a 10.0% year-on-year increase. This propelled net profit to $358 million, up 12.2% YoY. Fuel sales also reached record levels, with total volumes hitting 7.62 billion liters, marking a 5.6% increase compared to H1 2024.
Non-fuel retail continued as a standout performer, achieving a 14.9% YoY boost in gross profit and a 10.4% uptick in transaction volumes—further showcasing ADNOC Distribution’s effective diversification strategy.
ADNOC Rewards: Loyalty Program Takes Center Stage
At the heart of ADNOC’s customer engagement initiatives, the ADNOC Rewards loyalty program saw remarkable expansion—growing by 19.5% YoY to reach nearly 2.5 million members (approximately 2.46 million) by mid-2025.
Specifically, the program added over 200,000 new members in H1 2025, and more than 400,000 since H1 2024.
This loyalty initiative is underpinned by strategic marketing and engagement initiatives:
-
A tiered structure—Silver, Gold, Platinum—that rewards increasing engagement with exclusive benefits.
-
Collaborations with ~120 partner outlets, offering perks via the ADNOC Distribution app.
-
Broad earning and redemption opportunities—across fuel purchases, lube services, convenience store spending, and car washes—enabling seamless customer experience and greater value.
These efforts directly contributed to the strength of the non-fuel retail business, enhancing customer loyalty, driving transaction frequency, and deepening engagement across services.
(Image Source)
Image: ADNOC
Strategic and Marketing Innovations Around ADNOC Rewards
ADNOC Distribution complemented loyalty growth with a suite of value-driven activations:
-
Targeted in-store promotions and enhanced category offerings—including fresh food and premium coffee.
-
Expansion of digital channels for ordering and payment, improving convenience and customer satisfaction.
-
AI-powered initiatives like Fill & Go (license plate recognition), boosting the refueling experience through automation and personalization.
These marketing-led enhancements reinforce ADNOC Rewards as a pivotal engagement tool, turning service stations into lifestyle destinations.
Looking Ahead: Growth, Sustainability, and Customer-Centricity
ADNOC Distribution demonstrated dynamic network growth, adding 47 new stations in H1 2025—bringing the total to nearly 940 outlets. Notably, its Dealer Owned-Company Operated (DOCO) model in Saudi Arabia helped double its station count there from 69 to 140, with plans to open 60–70 new stations across 2025, including 50–60 in Saudi Arabia.
Beyond loyalty, the company advanced EV infrastructure with over 300 fast/super-fast EV charging points deployed across the UAE, aiming to exceed 500 by 2028.
ADNOC Distribution also struck ahead in digital transformation, deploying MEERAi, an AI-powered board advisory tool, optimizing executive decision-making in real time.
Summary Table: Loyalty & Marketing Highlights
| Area | Key Highlights |
|---|---|
| Loyalty Growth | +19.5% YoY increase; nearly 2.5 million members (H1 2025) |
| New Members Added | +200,000 in H1; +400,000 since end of H1 2024 |
| Program Structure | Tiered (Silver / Gold / Platinum), ~120 partner deals |
| Rewards Utility | Earn/redeem across fuel, lube changes, stores, washes |
| Marketing Initiatives | In-store offers, digital ordering, AI (Fill & Go), app-based engagement |
ADNOC Distribution’s Q2/H1 2025 results underscore the power of its ADNOC Rewards loyalty program as a driver of customer engagement, revenues, and brand differentiation. The seamless blend of incentives, digital tech, and service enhancements has not only grown membership but also deepened customer interaction—fueling both financial and strategic momentum as the company scales its business into the future.
Source: ADNOC
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
