Apparel Group, a global fashion and lifestyle retail conglomerate based in Dubai, has announced a strategic partnership between its flagship loyalty programme, Club Apparel, and PRYPCO Blocks, the Dubai-based fractional real estate ownership platform. Together, they are introducing Spend to Invest, a new way for shoppers to turn their everyday purchases into a step towards owning a home.
(Image Source)
GLOApparel Group, a global fashion and lifestyle retail conglomerate based in Dubai, has announced a strategic partnership between its flagship loyalty programme, Club Apparel, and PRYPCO Blocks, the Dubai-based fractional real estate ownership platform. Together, they are introducing Spend to Invest, a new way for shoppers to turn their everyday purchases into a step towards owning a home.
Club Apparel has been more than a platform to collect points. In the UAE alone, it has built a community of almost 4 million members who enjoy personalised rewards, exclusive experiences, and direct access to some of the most loved fashion, footwear, beauty and lifestyle brands in the world.
Now, with Spend to Invest, members can shop their favourite Apparel Group brands and use the points they earn to buy a share in Dubai’s vibrant property market through the PRYPCO Blocks app. Starting from as little as AED 2,000, they can begin building equity while still enjoying all the instant rewards they know and love.
Sima Ganwani Ved, Founder and Chairwoman of Apparel Group, also commented: “Our mission has always been to enhance the lives of our customers. We have brought them the best in fashion, footwear and beauty, and now we are giving them the chance to turn their rewards into a step towards owning a home. This is about adding real value to their everyday choices and helping them invest in a future that goes beyond shopping.”
“This partnership is a game-changer,” said Amira Sajwani, Chairperson, PRYPCO Blocks and Founder and CEO of PRYPCO. “For the first time, we’re bridging the gap between consumer spending and property investing, enabling customers to turn shopping rewards into real estate investments. It’s part of our broader mission to democratize property ownership and offer every individual a chance to build wealth through real estate.”
This partnership changes what it means to be part of a loyalty programme. It blends style, convenience and opportunity, allowing members to enjoy the brands they love today while moving closer to one of life’s biggest dreams, owning their future home.
Direct Link ‘Spend to Invest’: https://bit.ly/spendtoinvest
About PRYPCO Blocks
PRYPCO Blocks is a Dubai-based real estate investment platform offering access to fractional ownership in professionally managed rental properties. Through PRYPCO Blocks, investors can buy fractions (Blocks) of income-generating properties and receive monthly rental payouts.
Led by Amira Sajwani, who is the Managing Director of Sales and Development at DAMAC Properties, Co-Founder and COO at Amali Properties, and a Shark on Shark Tank, the platform is regulated by the Dubai Financial Services Authority (DFSA). With PRYPCO Blocks, investors from over 200 countries can invest in Dubai’s top rental properties from just AED 2,000.
About Club Apparel
Club Apparel is the GCC’s most rewarding app-based loyalty programme and the official loyalty initiative of Apparel Group, the region’s leading fashion and lifestyle retail powerhouse. With Club Apparel, members can earn up to 15% back in rewards that can be redeemed seamlessly across a wide network of international brands and stores. The programme offers a wholesome and elevated shopping experience, packed with benefits such as exclusive offers, early access to sales, personalised promotions, and convenient in-app access to rewards.
Designed to enrich every customer journey, Club Apparel connects shoppers to a dynamic world of fashion, footwear, food & beverage, and lifestyle – all under one unified digital ecosystem. Whether shopping for global fashion favorites or everyday lifestyle essentials, members are consistently rewarded for their loyalty.
About Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000+ multicultural staff.
Apparel Group has not only established a strong presence in the GCC – Bahrain, Qatar, Oman, Kingdom Of Saudi Arabia & Kuwait but also strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.
Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.
Apparel Group owes its impressive growth to the vision and guidance of its owners: Founder and Chairwoman Sima Ganwani Ved and Nilesh Ved, both have taken the company from strength to strength since its inception in the last two decades.
https://www.apparelgroup.com/en/
Source: Apparel Group
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
