The Professional Fighters League has launched PFL Rewards, a groundbreaking global fan loyalty program powered by Futureverse and LiveLike. This Web3-driven platform lets Mixed Martial Arts fans earn points for engagement, redeem them for exclusive prizes, and enjoy year-round interactive experiences. (Image: PFL)
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GLOThe Professional Fighters League (PFL), a rapidly ascending force in mixed martial arts, has officially unveiled its pioneering global fan loyalty program: PFL Rewards — developed in partnership with pioneering technology firm Futureverse and powered by LiveLike. This trailblazing initiative is now available through the newly launched PFL app on iOS and Android.
Uniting MMA Fans Worldwide
PFL Rewards creates a centralized digital hub, enabling MMA fans from over 160 countries to come together, earn points, and unlock unique experiences. Whether fans download the PFL app, stream live fights, submit fight predictions, or engage via highlights, every interaction earns them loyalty points redeemable for exclusive merchandise, event tickets, and VIP access.
Mike Chioditti, PFL’s SVP of New Business, emphasized the vision behind the program: “We’ve gained 650 million fans around the globe, many of them young and tech-savvy. We want to connect them and give them a year-round destination—not just fight night.”
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Image: PFL
Web3 Technology at the Core
At its foundation lies The Root Network, Futureverse’s Layer-1 blockchain solution designed for seamless interoperability across digital platforms. This marks PFL as the first major MMA organization to deploy a fully integrated Web3 fan engagement platform at scale.
Aaron McDonald, Co-Founder and CEO of Futureverse, notes: “Sports fandom is no longer limited to a stadium seat or a TV screen. With PFL, we’re forging a blueprint for engaging a fragmented global fan base through a unified, gamified experience.”
LiveLike: The Engagement Engine
To power the loyalty strategy, PFL and Futureverse teamed up with LiveLike, an AI-first leader in fan engagement platforms. LiveLike brings gamification and personalization tools—already proven with clients like LIV Golf, Chelsea FC, the NY Mets, and YES Network—to transform passive consumption into interactive, ongoing participation.
LiveLike co-founder Miheer Walavalkar states: “PFL is pioneering a new era of fan engagement — one where interactivity, loyalty, and real-world value are seamlessly integrated.”
A Dynamic Roadmap for Fan Engagement
The launch is just the beginning. PFL has ambitious plans to enrich PFL Rewards with future enhancements, including:
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Digital collectibles
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Token-gated commerce
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Advanced ticketing systems
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Exclusive, fan-only experiences
These features aim to deepen engagement and reward loyalty both online and at in-person events.
Why This Matters:
1. A Year-Round Fan Destination
PFL Rewards transforms casual viewers into active participants through continuous engagement—from fight predictions to streaming sessions.
2. Blending Digital and Real-World Value
With merchandise and VIP access on the table, the platform bridges virtual interaction with tangible rewards.
3. Web3-Enabled Innovation
By leveraging The Root Network, PFL introduces a high-tech standard for global fan engagement rarely seen in sports today.
4. Collaborative Powerhouse
This initiative brings together PFL’s athletic appeal, Futureverse’s tech infrastructure, and LiveLike’s engagement expertise—creating a model potentially replicable across industries.
Fans eager to get started can download the PFL app today to begin earning points, participating in activities, and unlocking rewards. As PFL rolls out subsequent updates such as digital collectibles and VIP-only activations, the program promises even more reasons to stay plugged in.
PFL Rewards at a Glance:
| Aspect | Details |
|---|---|
| Platform | PFL Rewards, available in the PFL app (iOS & Android) |
| Key Partners | Futureverse (blockchain/web3), LiveLike (AI/engagement) |
| Core Tech | The Root Network — interoperable Layer-1 blockchain |
| User Activities | Downloading, streaming, predicting, watching highlights |
| Rewards Offered | Merchandise, tickets, VIP experiences, future digital assets |
| Strategic Goal | Transform passive viewers into active, year-round participants |
| Expansion Roadmap | Digital collectibles, token-gated commerce, custom ticketing, exclusive events |
In rolling out PFL Rewards, the Professional Fighters League has positioned itself at the vanguard of sports innovation—melding immersive tech, gamification, and real-world fan value through Web3 integration. This launch not only redefines MMA fandom but may also inspire how sports engage digital-first audiences globally.
Source: PFL
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