Customers can earn Rewards Cash, Enjoy Exclusive Perks, and Unlock More Benefits with Every Purchase (Image: MANSCAPED)
(Image Source)
GLOMANSCAPED®, the global trailblazer in men’s grooming, has introduced Members Only Rewards, a next-generation loyalty initiative built to complement and enhance its established subscription base. Designed around real customer feedback, this program delivers compelling benefits, meaningful rewards, and an ultra-generous earning system that awards up to 10% back on every dollar spent. As part of this launch, the brand has refreshed its core subscription—the Peak Hygiene Plan—rebranding it as the exclusive VIP tier, offering unmatched value with 50% off power bladesand 20% off all other products included in the subscription.
“From one of the most distinctive subscription models out there, we’ve evolved to launch a top-tier loyalty experience that honors both subscribers and single purchasers,” said Stephanie Hinze, VP of Global Direct-to-Consumer. “Loyalty, in our view, should be effortless, rewarding, and customer-centric—and that’s exactly what Members Only Rewards aims to deliver.”
Earn and Redeem—Seamlessly, Everywhere
Customers now earn points with every purchase—whether online, in-store, or through Amazon. These points are automatically converted into Rewards Cash for use at MANSCAPED’s website. The program features a straightforward three-tier structure, ensuring perks for everyone—from first-time buyers to long-term subscribers.
To access benefits from third-party retailers, members can upload receipts or use MANSCAPED’s Amazon storefront via a retail receipt scanning tool in their online account to earn points on those purchases as well.
Tier Highlights: Guest List, A-List, VIP
| Tier | Entry Requirements | Points per $1 | Key Perks |
|---|---|---|---|
| Guest List | Free to join at checkout | 5 points | Rewards Cash, occasional bonus point offers, free birthday gift |
| A-List | Spend $100+ per year | 8 points | All Guest List perks, plus a “Manniversary” gift and early product access |
| VIP | Subscribe to VIP Package | 10 points | Premium pricing, major subscription discounts, extended warranties, free samples, annual loyalty gift |
Every 1,000 points automatically convert into $10 in Rewards Cash. In regions outside the U.S., rewards are calculated using the local currency equivalent.
VIP Tier: A Deep Dive
VIP members enjoy the brand’s most compelling incentives: 50% off power blades, 20% off all other VIP Package items, free samples, enhanced warranties, and exclusive gifts for special occasions.
Effortless Enrollment — Just Shop
Customers are automatically enrolled into the Guest List tier when they make a purchase. Achieving A-List or VIP status happens automatically—based on annual spending or subscribing to the VIP Package. Existing subscribers were upgraded to the VIP tier at launch, and new subscribers can “skip the line to VIP” at checkout.
From Concept to Launch
The program was developed using deep customer insights and strategic technology partnerships. It was designed to be both modern and high-performing, integrating seamlessly with MANSCAPED’s existing subscription model to create a more rewarding shopping experience.
Global Access
Members Only Rewards is available in the United States, Canada, United Kingdom, European Union, Iceland, Norway, Switzerland, Australia, and New Zealand.
MANSCAPED in Context
Founded in 2016 and headquartered in San Diego, California, MANSCAPED has grown from a bold startup into a global leader in men’s grooming under the leadership of founder Paul Tran. The company serves over 12 million customers across more than 40 countries, with a presence in major retailers including Target, Walmart, CVS, Best Buy, Men’s Wearhouse, and many others. Its product line spans premium grooming tools, formulations, and accessories designed to elevate men’s self-care routines.
Why This Matters
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All-in-one loyalty model: Combines points, rewards, and subscriptions into a single ecosystem.
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Automatic, inclusive structure: Every purchase strengthens loyalty benefits without extra sign-ups.
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Subscription-powered premium: Deep discounts and VIP perks keep customers engaged long-term.
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Global ambition: Designed to scale across multiple regions with consistent benefits.
Source: Manscaped
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