Everton has launched Forever Blue Rewards, a new loyalty platform that recognises and rewards supporters for the ways they connect with the club – online, on matchdays and every day in between.
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GLOEligible supporters who sign up for Forever Blue Rewards will earn welcome points and can then add to their tally throughout the season through interactions such as arriving early to matches, buying merchandise, spending at Club food and drink outlets, engaging with Club content, and completing exclusive Forever Blue Rewards challenges.
Members will also build points every time they scan through the turnstiles on matchday, and – as part of the Club’s efforts to ensure that no seat goes unfilled – will collect the same number of points for using the Resale or Ticket Transfer options when they cannot attend a fixture*.
Points can be redeemed against a catalogue of rewards that includes exclusive Forever Blue branded merchandise, VIP matchday experiences, player-signed items and money-can’t-buy prizes.
Forever Blue Rewards is available to all Forever Blue+, Forever Blue, Season Ticket and Premium Members, as well as those signed up to the free-to-access Forever Blue Digital membership.
The platform is already live at foreverblue.evertonfc.com and via the official Everton app. Supporters can follow the link or navigate to the Rewards section of the app to activate their Rewards account, view live challenges and check out the first wave of exciting rewards.
Supporters with a Forever Blue Rewards account should also look out for Club emails and posts on official Everton social media channels for opportunities to earn extra points, with new rewards set to be added throughout the 2025-26 season.
Source: Everton
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