The latest campaign ad, part of Hilton’s acclaimed “It Matters Where You Stay” campaign, has surpassed 1.9 billion views on Instagram Reels and 5 billion views across channels in just eight weeks, underscoring the power of purpose-driven storytelling to build deep resonance with today’s travelers.
(Image Source)
Hilton Worldwide Holdings Inc.Hilton has achieved a landmark moment in digital brand storytelling, as its latest campaign featuring global ambassador Deepika Padukone has set a global record for one of the most-watched Instagram Reels. The latest campaign ad, part of Hilton’s acclaimed “It Matters Where You Stay” campaign, has surpassed 1.9 billion views on Instagram Reels and 5 billion views across channels in just eight weeks, underscoring the power of purpose-driven storytelling to build deep resonance with today’s travelers.
Co-created with TBWASingapore, TBWANew York, Equinox Films, and Dentsu, and helmed by celebrated director Anurag Baruah, the campaign launched in India and was shared on Deepika’s and Hilton’s global Instagram pages using the platform’s collaboration feature. This strategic creative approach merged Hilton’s legacy in hospitality with Padukone’s cultural influence, creating content that reached and captivated audiences across the globe.
(Image Source)
“This milestone is more than just a breakthrough moment —it’s a testament to how Hilton is using The Stay to move beyond traditional ad campaigns to create cultural moments for the next generation of travelers.”
“This milestone is more than just a breakthrough moment —it’s a testament to how Hilton is using The Stay to move beyond traditional ad campaigns to create cultural moments for the next generation of travelers,” said Mark Weinstein, chief marketing officer and head of luxury brands, Hilton. “By leaning into culturally relevant, ambassador-led content we’re empowering communities around the world to authentically share their stay stories with their communities. Deepika’s voice and story is one that resonates with a generation that is redefining what it means to travel on your own terms – in India and around the world – and we are so proud to partner with her to elevate the role the Hilton stay plays in powering her journey with relevance, heart and purpose.”
At the heart of this milestone is the “Hilton. For the Stay” brand platform, which places the hotel front and center, elevating the role and importance of the hotel stay in making people feel cared for. The campaign film brings this ethos to life, capturing the small, meaningful moments that set Hilton’s hospitality apart, including intuitive design, welcoming spaces and thoughtful touches that help guests feel at ease. Designed to reflect the evolving mindset of Indian travelers – driven, self-defined and seeking brands that mirror their aspirational mindset – the campaign captures a new era of ambition. Deepika Padukone, one of the most influential voices in global cinema and culture, lends her voice and authenticity to the narrative, making the story not only culturally relevant but powerfully resonant.
(Image Source)
Building on the momentum of The Ad You Stay In, Hilton’s viral 10-minute TikTok, Hilton continues to challenge category conventions, reminding the world that life is about staying in the moments that matter. This campaign’s record-breaking reach proves that when brands prioritize authenticity, cultural insight and human connection, they can unlock impactful and enduring relevance. As Hilton expands its presence in India, the broader Asia-Pacific region and around the globe, this campaign will serve as a benchmark for what hospitality marketing can achieve when it stays rooted in the stay experience.
Source: Hilton
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
