The new solution is built on Neo1, Amex GBT’s platform aimed at small and mid-sized businesses. Neo1 already featured essential capabilities such as budget setting, central payment options, and virtual card programs, making it an ideal foundation for the guest travel tool. According to Konwiser, this approach allowed Amex GBT to quickly adapt and customize the platform for its new purpose.
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American ExpressAmerican Express Global Business Travel (Amex GBT) is moving beyond its traditional client base with the launch of a new guest travel and expense management platform, designed to serve a wider audience and address evolving needs in the corporate travel sector.
A Broader Strategy Beyond Existing Clients
Unveiled last month, the platform enables event organizers and managers to plan events, invite guests, set travel policies, and oversee expense management seamlessly. This initiative follows similar launches by independent providers Juno and EmPath, signaling a growing industry demand for specialized guest travel solutions.
Evan Konwiser, Amex GBT’s Chief Product and Strategy Officer, highlighted that before this launch, guest travel was managed through adaptations of existing tools. While effective for some cases, these solutions fell short of rising expectations among non-employee travelers such as contractors, recruits, and interns. “Customers were asking for better-designed workflows and user experiences tailored to these scenarios,” Konwiser explained.
Built on Neo1 for Flexibility and Control
The new solution is built on Neo1, Amex GBT’s platform aimed at small and mid-sized businesses. Neo1 already featured essential capabilities such as budget setting, central payment options, and virtual card programs, making it an ideal foundation for the guest travel tool. According to Konwiser, this approach allowed Amex GBT to quickly adapt and customize the platform for its new purpose.
Initially available to Amex GBT clients across the U.S., the platform integrates seamlessly with existing TMC services, combining digital self-service tools with live support options. “If travelers need assistance or data synchronization with a broader travel program, it all happens organically,” Konwiser said.
Future Plans: Opening Doors to Non-Clients
Amex GBT intends to eventually offer the platform to non-clients, making it accessible without lengthy onboarding processes. “Business travel has long relied on complex implementations, but these users—whether HR professionals or guests—expect simplicity. They want quick sign-up, intuitive tools, and no long training sessions,” Konwiser emphasized.
Competing Through Specialization and Innovation
Following their launches, Juno and EmPath have begun targeting niche markets like media and sports. Amex GBT plans a similar path, leveraging its industry expertise to serve verticals such as healthcare and professional services. The company is working on additional features to address these specialized requirements, creating a solution that not only attracts new clients but also drives greater adoption within existing organizations.
“Within a single company, different stakeholders have varied needs. A tool that empowers each group—while maintaining efficiency and user satisfaction—is a win for everyone,” Konwiser concluded.
Source: Amex GBT
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