Marriott Bonvoy, Marriott International’s acclaimed travel loyalty program, has announced a strategic partnership with Shinsegae Duty Free, South Korea’s leading duty-free retailer, creating more ways for members of both programs to earn rewards and enjoy exclusive benefits. This collaboration marks Marriott Bonvoy’s first-ever partnership with a duty-free brand, bridging global hospitality with premium retail to elevate the travel and shopping experience. (Image: Marriott)
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Marriott InternationalMarriott Bonvoy, Marriott International’s acclaimed travel loyalty program, has announced a strategic partnership with Shinsegae Duty Free, South Korea’s leading duty-free retailer, creating more ways for members of both programs to earn rewards and enjoy exclusive benefits. This collaboration marks Marriott Bonvoy’s first-ever partnership with a duty-free brand, bridging global hospitality with premium retail to elevate the travel and shopping experience.
New Benefits for Members
Starting August 26, Marriott Bonvoy members can earn 2 points for every KRW 1,000 spent at Shinsegae Duty Free’s online and offline stores after completing and picking up their purchase. Members can accumulate up to 1,000 points per month through this program.
The partnership also introduces tier matching between the two loyalty programs:
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Marriott Bonvoy Gold Elite → Shinsegae Duty Free Black
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Marriott Bonvoy Platinum, Titanium, and Ambassador Elite → Shinsegae Duty Free VIP
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Shinsegae Duty Free Black and VIP members → Marriott Bonvoy Silver Elite
Special Launch Celebration
To commemorate the partnership, a limited-time pop-up store will open at Shinsegae Duty Free’s Myeongdong location from August 26 to September 4, 2025. The travel-themed pop-up offers an immersive experience showcasing Marriott Bonvoy’s rewards and benefits. Visitors who sign up for Marriott Bonvoy on-site will receive a special welcome gift (limited daily availability), and members linking their Marriott Bonvoy and Shinsegae Duty Free accounts will unlock additional perks.
Executive Perspectives
“We’re thrilled to launch Marriott Bonvoy’s first global duty-free partnership with Shinsegae Duty Free,” said Duke Nam, Area Vice President for South Korea, Vietnam, and the Philippines at Marriott International. “This partnership reflects our commitment to expanding meaningful engagement beyond hotel stays, blending lifestyle and travel in a way that’s rewarding and immersive.”
Echoing this sentiment, Hojin Yang, Executive Vice President of Shinsegae Duty Free’s Sales Division, stated: “By combining Marriott’s global reach with Shinsegae’s curated retail experience, we’re delivering integrated benefits like tier matching and points earning that create a unique connection between shopping and travel.”
Strengthening Marriott Bonvoy’s Lifestyle Ecosystem
This collaboration builds on Marriott Bonvoy’s existing lifestyle partnerships, such as its points transfer agreement with Hana Bank, signaling its continued evolution into a comprehensive rewards ecosystem. By enabling members to earn points not only during stays but also through everyday activities like shopping, Marriott Bonvoy is positioning itself as an integral part of its members’ daily lives worldwide.
Source: Marriott
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