Ad-Panel
Join GLO today for largest global network of loyalty & CX professionals and latest loyalty research & analysis.
Home » Articles » Free WiFi in the Sky! Southwest Airlines Partners with T-Mobile to Offer Free Inflight WiFi for all Rapid Rewards Members

Free WiFi in the Sky! Southwest Airlines Partners with T-Mobile to Offer Free Inflight WiFi for all Rapid Rewards Members

by GLO
0 comments

Free WiFi on Southwest allows Customers to browse, work, shop, stream, and
socialize—all at 35,000 feet—thanks to T-Mobile

Southwest Airlines

(Image Source)

Southwest Airlines
DALLAS, TX and BELLEVUE, Wash.—September 4, 2025—Southwest Airlines Co. (NYSE: LUV) and T-Mobile (NASDAQ: TMUS) today announced a new partnership delivering free unlimited WiFi for all Rapid Rewards® Members beginning Oct. 24, 2025. This marks the first-ever collaboration between Southwest® and T-Mobile®, bringing together two brands dedicated to putting Customers first and keeping them connected on all Southwest flights—at no extra cost.
 
With more than 800 aircraft, Southwest will be the largest domestic airline to implement free WiFi on every flight this year. All Southwest Rapid Rewards Customers, regardless of their wireless provider, will be able to access free WiFi for the duration of their flight.
 
“We are focused on making sure our Customers have a great experience from the time they book a flight to the time they reach their destination,” said Tony RoachExecutive Vice President, Chief Customer & Brand Officer at Southwest Airlines. “We’re pleased to partner with T-Mobile to bring free WiFi to all Rapid Rewards Members. This is part of our ongoing commitment to elevate the cabin experience, with free WiFi being just one of the many enhancements Customers will see in the months ahead.”
 
“We’re teaming up with Southwest to make staying connected in the air easier for millions of travelers,” said Mike Katz, President of Marketing, Strategy and Products at T-Mobile. “We’re excited for Rapid Rewards Members to experience free in-flight WiFi from takeoff to landing – no strings, no surprises. It’s just one more way we’re helping make travel a little smoother.”
 
Since 2014, T-Mobile has led the industry in delivering free inflight connectivity to its customers. This new partnership with Southwest is a natural expansion to keep millions more travelers connected.
Southwest is focused on a seamless inflight WiFi experience. Recently, Southwest tested free fleetwide WiFi for Rapid Rewards Members and the results showed a strong Customer satisfaction score from those Customers who used free WiFi. Southwest is continuing to invest in the product to offer a reliable and well-performing experience.
 
Customers can sign up for a free Rapid Rewards account prior to their flight or while inflight to receive free WiFi. 
 
SWAmediaThumb-FreeWiFi-20250904

(Image Source)

Image: Southwest Airlines
 
ABOUT T-MOBILE
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com.
ABOUT SOUTHWEST AIRLINES CO.   
 
Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 117 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline1. By empowering its more than 72,0002 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 140 million Customers carried in 2024. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.
 
  1. Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q1 2025
  2. Fulltime-equivalent active Employees as of June 30, 2025
 
Source: Southwest Airlines

Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.

Leave a Comment

Global Loyalty Organisation
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.