Accor, a global leader in hospitality, has unveiled ALL Accor+, a reimagined and unified subscription platform that consolidates the company’s various regional programmes under one global brand. This evolution brings together established successes such as Accor Plus in Asia Pacific and ALL Signature in Brazil, creating a single, harmonised framework fully integrated into the ALL – Accor Live Limitless loyalty programme.
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AccorAccor, a global leader in hospitality, has unveiled ALL Accor+, a reimagined and unified subscription platform that consolidates the company’s various regional programmes under one global brand. This evolution brings together established successes such as Accor Plus in Asia Pacific and ALL Signature in Brazil, creating a single, harmonised framework fully integrated into the ALL – Accor Live Limitless loyalty programme.
By streamlining its subscription model, Accor aims to offer greater simplicity, transparency, and value, while enhancing guest experiences and strengthening its overall loyalty ecosystem. ALL Accor+ continues Accor’s 30-year legacy of loyalty innovation, introducing a tiered global subscription structure with four distinct products—Explorer, Voyager, ibis, and Signature—designed to suit different travel styles and preferences across more than 4,500 hotels and 30+ brands worldwide.
Immediate benefits include exclusive stay discounts, status acceleration within ALL Accor, and member-only offers. Additional perks vary by tier, ranging from free nights and substantial dining discounts in Asia Pacific to guaranteed room availability and expanded access to luxury brands like Raffles and Fairmont.
“With ALL Accor+, we are creating a truly global subscription product that not only delivers immediate savings and recognition for our guests but also provides hotel owners with a powerful tool to drive performance,” said Mehdi Hemici, Chief Loyalty & Ecommerce Officer at Accor. “This is more than just perks—it’s about offering both rational and emotional value and reinforcing the strength of the entire ALL Accor ecosystem.”
Subscription Tiers
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ALL Accor+ Explorer (launching October 1, 2025): The premium card, evolving from Accor Plus in Asia Pacific, includes two free nights, 15% global stay discounts, up to 50% off Red Hot Room stays, and dining/drinks discounts in Asia Pacific. Membership automatically grants ALL Accor Gold status or higher. Price: €215/year.
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ALL Accor+ Voyager (effective January 2026): Offers 15% off stays across 30+ brands (including new access to Raffles, Fairmont, and Peppers) with 20 Status Nights and guaranteed room availability. Price: €199/year.
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ALL Accor+ ibis: Designed for budget-conscious travellers, with 15% off ibis stays worldwide, 10 Status Nights, and guaranteed availability. Price: €99/year.
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ALL Accor+ Signature (Brazil): Retains its successful local format with monthly points credits and exclusive experiences. Price: from €135/year.
By strengthening its ties with the ALL Accor ecosystem, ALL Accor+ also enables members to engage with over 110 partners and access 2,000+ exclusive events globally. Since the launch of ALL Accor in 2019, more than 100 million members have joined, underscoring the programme’s role as a cornerstone of Accor’s long-term growth strategy.
About Accor
Accor is a world-leading hospitality group with over 5,600 properties and 10,000 food and beverage venues across 110 countries. Its diverse portfolio spans around 45 brands, from luxury to economy, and includes the Lifestyle collective Ennismore. Founded in 1967 and headquartered in France, Accor is publicly listed on the Euronext Paris Stock Exchange and the U.S. OTC market. The Group is committed to sustainable and inclusive hospitality, with a mission to pioneer responsible travel while connecting cultures through heartfelt service.
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