The move will see the replacement of traditional paper labels with dynamic electronic displays at every Currys store, streamlining operations and delivering real-time pricing and product information directly at the shelf.
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GLOCurrys has announced the nationwide rollout of electronic shelf edge labels (ESLs) across its entire retail network, marking a major step in its digital transformation strategy and commitment to sustainability.
The move will see the replacement of traditional paper labels with dynamic electronic displays at every Currys store, streamlining operations and delivering real-time pricing and product information directly at the shelf.
Efficiency and Accuracy
The new ESL system allows Currys to update thousands of prices simultaneously across all locations with a single click, ensuring greater accuracy and consistency. For customers, this means up-to-date pricing and promotions are always visible, reducing confusion and improving trust. For staff, the technology eliminates the time-consuming task of manually replacing paper tickets, allowing them to focus on customer service and in-store experience.
Sustainability Impact
By switching from paper to electronic labels, Currys expects to significantly reduce paper consumption and waste across its operations. This move aligns with the company’s broader sustainability agenda, which includes reducing environmental impact and improving operational efficiency through technology-driven innovation.
Enhanced Customer Experience
The ESLs are designed not just for price displays but also for future integration with digital features, such as QR codes or product comparison tools. This opens the door to more interactive shopping experiences, where customers can easily access product specifications, promotions, or online reviews while browsing in-store.
A Step Toward Retail Modernisation
Currys’ rollout reflects a broader trend in retail, as companies adopt technology to modernize store operations and enhance customer engagement. With ESLs already widely used in European and Asian markets, Currys is positioning itself at the forefront of digital retail innovation in the UK.
In a statement, Currys emphasized that the initiative is part of its mission to deliver value and convenience to customers while improving sustainability performance. The company believes the shift to ESLs will also provide a strong foundation for integrating further in-store digital solutions in the coming years.
Source: Currys
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