With over four in ten Brits (41%) spending just as long pondering on their weekly shop as they do their holiday destinations, and with just over 100 days until Christmas, Roman Kemp inspires winter holiday wanderlust
The appointment marks the launch of the new partnership with Marriott Bonvoy and Nectar, taking the nation from check-out to check-in, allowing shoppers to earn, convert, and redeem points across both loyalty programmes
(Image Source)
Marriott InternationalAs the Summer season dwindles, and the festive season looms, Marriott Bonvoy, Marriott International’s award-winning travel programme and Nectar, the UK’s largest coalition loyalty scheme, have joined forces with broadcaster, Roman Kemp, to help Brits plan their next getaway based on their food shopping habits.
New research commissioned by Marriott Bonvoy reveals a surprising insight into the UK’s decision-making habits: over four in ten Brits (41%) spend just as long pondering their weekly supermarket shop as they do when planning their next holiday. But what if the nation’s grocery basket could guide their next getaway?
To help indecisive holidaymakers turn cravings into travel plans, Marriott Bonvoy has appointed broadcaster, Roman Kemp, as its official ‘Getaway Guru’ to mark the new partnership with Nectar and help the nation plan their next holiday based on the contents of their weekly shopping baskets:
- Bakery Lovers = Urban Explorers: Fans of fresh pastries and breads tend to crave city breaks, with café-hopping in Amsterdam and museum strolls in Madrid topping the list for nearly two thirds (60%).
- Cheese & Charcuterie Fans = Luxury Seekers: Those who fill their baskets with brie and cured meats are dreaming of indulgent escapes, with 62% seeking luxury getaways such as shopping in style in the South of France or marvelling at musical moments in Milan.
- Sweet Tooths = Romantic Dreamers: Chocolate and dessert lovers are drawn to sun, sea, and sand getaways, with half (49%) preferring beach and coastal escapes.
- Adventurous Eaters = Adrenaline Explorers: Shoppers who reach for more unique ingredients lean into flavoursome foodie holidays (39%), from South African wine tours (34%) to savouring seafood in the Greek islands (35%).
- Health-Conscious Shoppers = Wellness Wanderers: Trolleys packed with organic and protein-rich foods point to nature-based escapes, with over a third (35%) seeking wellness retreats or spa breaks and 38% favouring recharging weekends in the mountains and lakes of Austria.
Roman Kemp, Marriott Bonvoy’s ‘Getaway Guru,’ said: “Choosing where to go on holiday is always a tough one, but what if the answer has been sitting in our trolley the whole time? As Marriott Bonvoy’s Getaway Guru, I want to help people go from check-out to check-in, turning everyday shopping trips into unforgettable escapes. Your shopping basket might just turn into your next adventure!”
It is clear that the nation’s food preferences are shaping their travel bucket lists, with a whopping 69% of Brits dreaming about tasting iconic dishes in the countries where they originated, and 62% already recreating those flavours at home.
From tapas in Spain (35%) to waffles in Belgium (32%), baklava in Türkiye (18%), and spaghetti Bolognese in Bologna (29%), Brits are hungry for authentic culinary experiences. However, it’s not just about what’s on the plate – but where it’s served. City breaks (57%), coastal escapes (50%), and countryside getaways (47%) top the list of preferred holiday styles, revealing a hunger for both flavour and adventure.
Further, British holidaymakers don’t just dream, they act. A third (34%) say they eat more adventurously on holiday than at home, with a similar number (33%) bringing back edible souvenirs to keep the taste of their travels alive long after the suitcase is unpacked.
To make these flavour-fuelled escapes even more rewarding, travellers can now link their Marriott Bonvoy and Nectar accounts to earn, convert, and redeem points across both programmes. New Marriott Bonvoy members who sign up via Nectar and link their accounts online will receive 500 bonus Nectar points and all members who link their accounts will earn 500 more Nectar points on each of their next three hotel stays on top of Marriott Bonvoy points earned.
Find more information, including terms and conditions, and link Nectar and Marriott Bonvoy accounts here.
Notes to Editors:
Consumer research conducted by OnePoll in August 2025, with 2,000 UK participants.
About Marriott Bonvoy®
Marriott Bonvoy, Marriott International’s award-winning travel platform, connects travellers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivalled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.
Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences and more.
Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.
About Nectar
Nectar, the UK’s largest coalition loyalty programme, is owned by Sainsbury’s. Over 23 million Nectar members collect and spend Nectar points at many of the UK’s leading brands including Sainsbury’s, Argos, Esso and British Airways.
Nectar is playing an ever-larger role for customers and within our business. In 2023, Nectar Prices launched at Sainsbury’s offering lower prices for Nectar members, alongside personalised Your Nectar Prices. Both of which have transformed Nectar sales participation and customer recognition of the value that Nectar provides.
With the Nectar app, customers can unlock weekly personalised offers and access their digital card on the go. Collectors can also get Nectar points every time they shop online via Nectar at over 500 leading online retailers.
Source: Marriott
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
