Malaysia’s Corporate Information Travel Sdn. Bhd. (CIT) has partnered with Amadeus to drive a full digital transformation, migrating to the Amadeus Travel Platform to access richer air content and modern technology capabilities.
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AmadeusMalaysia’s Corporate Information Travel Sdn. Bhd. (CIT) has partnered with Amadeus to drive a full digital transformation, migrating to the Amadeus Travel Platform to access richer air content and modern technology capabilities.
CIT’s goals include building a future-proof, scalable system that boosts efficiency and business growth, freeing consultants from repetitive tasks to focus more on customer service and core values. It also aims to revamp its website to offer modern content, including NDC-enabled content, to stay competitive in the digital retail space.
From Amadeus’s viewpoint, the deal underscores its position as a key enabler for travel agencies in the Asia-Pacific region, through innovation, automation, content modernization, and improvements in back-office productivity.
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Based in Kuala Lumpur, CIT was established in 1985, making it a long-standing player in business travel management.
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It handles instant airline reservations and ticketing, plus corporate ticketing across more than 130 airlines worldwide, often offering competitive airfares.
Why This Matters
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NDC (New Distribution Capability): By adopting NDC content via Amadeus, CIT can access more flexible, richer content such as fare bundles and ancillary services, allowing travel agents to offer more tailored and differentiated options to customers.
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Scalability and Efficiency: The move to Amadeus’ platform helps CIT reduce manual overhead, streamline operations, and scale more easily.
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Customer Experience (CX): With a modern, client-oriented website and improved content, CIT aims to enhance the experience, deliver up-to-date information, and offer more choice to customers.
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Competitive Edge: In the evolving travel retail space, agencies are increasingly judged on digital offerings, content richness, speed, and service—this transformation helps CIT stay relevant.
Source: Amadeus
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