Retail magnate Touker Suleyman has teamed up with Reward to bring Hawes & Curtis into its global network, harnessing data-driven commerce media to reach 10 million banking customers and turn shopper insights into measurable sales growth.
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GLOReward, the customer engagement and commerce media specialist, has announced a new partnership with Hawes & Curtis, the iconic British fashion retailer owned by Dragons’ Den star Touker Suleyman.
The collaboration brings Hawes & Curtis into Reward’s international network of retail partners, giving the brand direct access to over 10 million active banking customers and billions of transaction data points. By leveraging Reward’s intelligent activation capabilities—which combine spend data with contextual insights—the retailer can deliver personalised campaigns, target new audiences, and link marketing directly to measurable sales both online and in-store.
Suleyman, who visited Reward’s global headquarters to mark the announcement, described data as the “new dress code” for retail, urging brands to embrace data-driven commerce media strategies at a time when marketing budgets are under intense scrutiny.
“Every CEO is questioning spend right now—whether on marketing, warehouses, or distribution. All roads lead to data; it’s one of the most valuable assets a business owns, but only if it’s used to maximise customer value. With Reward’s 10 million customers, we can segment effectively, reach the right people, and expand both in-store and online—and eventually internationally,” Suleyman said.
Reward CEO Jamie Samaha welcomed Hawes & Curtis to the platform, calling it a significant endorsement:
“Touker has an incredible eye for retail and growth. Having him and Hawes & Curtis on board is proof that Reward is at the forefront of using data to drive profitable growth. Our mission is to put power back into retailers’ hands—helping them mine insights, target smarter, and make better marketing and investment decisions.”
About Reward
Founded in 2001, Reward is a global fintech connecting banks and retailers to deliver data-powered loyalty and commerce media solutions. The platform integrates purchase insights with advanced loyalty tools, enabling highly personalised rewards at scale. To date, Reward has returned over $2 billion in cashback to consumers worldwide and continues to expand through partnerships with leading global brands.
Source: Reward
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