Lufthansa Group, Miles & More, and Marriott Bonvoy enter into strategic partnership. Key step in the Lufthansa Group's loyalty strategy. Senators and HON Circle Members automatically receive Marriott Bonvoy Gold Elite status and benefit from exclusive hotel benefits without additional qualification.
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LufthansaMiles & More, the Lufthansa Group’s loyalty program, and Marriott Bonvoy, Marriott International’s award-winning travel platform, are entering into a strategic partnership with immediate effect. This enables Miles & More members to earn up to 120 Miles & More Points per year for their frequent flyer status when staying at over 30 hotel brands at over 10,000 destinations within Marriott Bonvoy portfolio – in addition to the Points they already earn on flights. The new partnership will allow more than 36 million Miles & More members to achieve or maintain their status more quickly. At the same time, they will benefit from the exclusive advantages of one of the world’s largest hotel loyalty programs without any additional qualifications – for example, Senators and HON Circle Members will automatically receive Marriott Bonvoy Gold Elite status.
Tapping growth potential and taking a holistic view of loyalty
“Our groundbreaking partnership with Marriott Bonvoy opens up a whole new world of experiences for our customers,” said Dieter Vranckx, Chief Commercial Officer of the Lufthansa Group. “This milestone is an important step in our comprehensive loyalty strategy, which focuses on exclusive travel and lifestyle benefits. By offering our members privileged access to one of the world’s leading hotel loyalty programs, we are delivering a truly unique value proposition and strengthening customer loyalty for both partners.”
“Marriott Bonvoy and Miles & More each represent excellence in their respective spheres — hospitality and aviation. This partnership is a fantastic alignment of two trusted names, united by a shared commitment to enriching the travel experience. Together, we are unlocking distinctive benefits for our members, offering them greater flexibility, recognition, and reward,” said Satya Anand, President, Europe, Middle East & Africa, Marriott International.
Earn Miles & More points on hotel stays
For the first time, once members have linked their Miles & More and Marriott Bonvoy accounts online, they can earn Miles & More Points when staying at participating Marriott Bonvoy accommodations with access to over 30 hotel brands – just as they do when flying with Lufthansa Group Airlines, Miles & More airline partners or Star Alliance airlines. Forty Miles & More Points will be credited per stay. Up to 120 points can be earned per year. To achieve Frequent Traveller or Senator status, members still need at least 50 percent of Qualifying Points, which can only be earned on Lufthansa Group flights. HON Circle Members qualify exclusively through Business and First Class flights with Lufthansa Group Airlines and co-issuing Miles & More airline partners.
Marriott Bonvoy Gold Elite status for Senators and HON Circle Members
Another benefit of the strategic partnership is automatic status match for Senators and HON Circle Members, who will receive Marriott Bonvoy Gold Elite status. With this Marriott Bonvoy status, members receive 25 percent more Marriott Bonvoy points for eligible hotel bookings as well as room upgrades and late check-out (subject to availability).
Strategic importance for both partners
As a brand with over 30 hotel brands in more than 10,000 destinations worldwide, Marriott Bonvoy offers Miles & More members attractive additional benefits in the air travel and loyalty segment with this expansion and opens up new growth potential for the Lufthansa Group.
The expanded cooperation also promotes customer loyalty, as Miles & More members are now even more motivated to travel within the joint ecosystem in order to earn Miles & More Points for their status with Marriott Bonvoy and benefit from additional advantages during hotel stays.
For more information, visit https://onlineshopping.miles-and-more.com/marriott_bonvoy?l=en and marriottbonvoy.com/milesandmor.
Source: Lufthansa
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