In partnership with Expedia Group, for U Travel brings value and ease beyond grocery rewards to every destination.
(Image Source)
ExpediaAlbertsons Companies, Inc. announced the launch of for U Travel, a new travel booking experience that rewards customers with meaningful cashback on both air and non-air travel. Powered by Expedia®, for U Travel allows customers to plan their next getaway directly through the Albertsons Cos. banner for U™ app or website, turning everyday loyalty into unforgettable journeys.
“At Albertsons Cos., we know saving money and stretching budgets is more important than ever which is why we’re always looking for new ways to bring additional value and ease to our customers,” said Manjari Mehrotra, VP Loyalty for Albertsons Cos. “for U Travel extends our loyalty experience beyond the grocery store and rewards our customers for something they already do – travel. We’re thrilled to partner with Expedia Group to launch an industry-leading program that’s both convenient and rewarding.”
Available now, for U Travel powered by Expedia is a new, easy-to-navigate feature within the Albertsons Cos.’ free for U loyalty program accessible via mobile app and website providing customers with a seamless travel booking experience that rewards them with member-only deals on flights, hotels, car rentals and vacation packages. Members of the free for U loyalty program that book air and non-air travel through the platform can earn up to 5% cashback to use toward grocery purchases at any Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s. Members of the Albertsons Cos. paid FreshPass® loyalty program can earn up to 10% cashback*. This generous cashback reward is yet another FreshPass perk where members enjoy benefits such as unlimited free delivery on orders over $30, points don’t expire, extra savings on select private label brands, and other premium perks.
“At Expedia Group, our mission is to make travel accessible and rewarding for everyone, and partnering with Albertsons Cos. allows us to reach travelers where they already shop,” said Carolina Cabero Manrique, SVP of Private Label Solutions for Expedia Group. “From our 2025 Traveler Value Index, we found that 82% of consumers are interested in booking travel through a non-travel loyalty program, like for U Travel. We’re excited about this new partnership, which uses our White Label Template solution to power more traveler experiences and loyalty programs.”
In addition to cashback from for U Travel bookings, customers who sign up for Albertsons Cos.’ free for U loyalty program* will receive $5 off their next purchase of $25 or more of qualifying items and top members save 35% weekly with personalized deals, digital coupons, a birthday treat and a free monthly item.
For more information about for U Travel, click here. To download high-res images, click here.
*See here for the for U Travel program details.
About Albertsons Companies:
Albertsons Companies is a leading food and drug retailer in the United States. As of June 14, 2025, the Company operated 2,264 retail stores with 1,725 in-store pharmacies, 408 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The Company operates stores across 35 states and the District of Columbia under 22 well known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, ACME, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market. The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2024, along with the Albertsons Companies Foundation, the Company contributed more than $435 million in food and financial support, including more than $40 million through our Nourishing Neighbors Program to ensure those living in our communities and those impacted by disasters have enough to eat.
Albertsons, Safeway, Vons, Jewel-Osco, Tom Thumb, Randalls, United Supermarkets, Pavilions, Haggen and Balducci’s Food Lovers Market are registered trademarks of Albertsons Companies Inc. or its subsidiaries. ACME, Carrs, Kings Food Markets, Shaw’s, and Star Market are trademarks of Albertsons Companies Inc. or its subsidiaries. Albertsons associated logos, product names and services are trademarks of Albertsons Companies, Inc. All other trademarks are the property of their respective owners.
About Expedia Group:
Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group’s three flagship consumer brands include: Expedia®, Hotels.com®, and Vrbo®. For more information, visit www.expediagroup.com. Follow us on X @expediagroup and check out our LinkedIn.
© 2025 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50
Source: Albertsons
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
