AI and machine learning are redefining digital experience platform market trends by enabling predictive personalization, real-time recommendations, and data-driven decision-making, strengthening brand-customer connections.
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GLOThe digital experience platform market worth USD 16.05 billion in 2025 is projected to reach USD 26.54 billion by 2030, growing at a CAGR of 10.58%, according to a recent market research report by Mordor Intelligence. The adoption of AI-powered content management, analytics-driven personalization, and cloud-native platforms continue to fuel the digital experience platform market growth. Organizations are increasingly leveraging these platforms to improve operational efficiency, strengthen customer loyalty, and gain a competitive edge in a rapidly evolving digital landscape.
Key Trends in the Digital Experience Platform Market
AI-Driven Personalization Enhances Engagement
AI and machine learning are redefining digital experience platform market trends by enabling predictive personalization, real-time recommendations, and data-driven decision-making, strengthening brand-customer connections.
Convergence with Digital Banking Platforms
The digital banking platform market offers key insights into delivering secure, real-time, and omnichannel experiences. Many enterprises are now applying these banking-grade principles across industries, enhancing reliability and trust in their digital experience strategies.
Customer Experience Management Synergies
The customer experience management market complements the adoption of digital experience platforms, as enterprises integrate data across touchpoints to deliver consistent and intuitive customer journeys.
Cloud-Native Deployment Expands Adoption
Scalable cloud-based digital experience platforms are witnessing accelerated adoption, helping organizations reduce costs, optimize performance, and improve agility in delivering personalized digital content.
Digital Experience Platform Market Segmentation Insights
By Component
- Platform
- Services
By Deployment Type
- On-Premises
- Cloud
By End-User Industry
- Retail and E-commerce
- IT and Telecom
- BFSI
- Healthcare
- Manufacturing
- Others
By Organization Size
- Large Enterprises
- Small and Medium Enterprises (SMEs)
By Geography
- North America: United States, Canada, Mexico
- South America: Brazil, Argentina, Rest of South America
- Europe: Germany, United Kingdom, France, Italy, Rest of Europe
- Asia-Pacific: China, Japan, South Korea, India, Rest of Asia-Pacific
- Middle East and Africa:
- Middle East: Saudi Arabia, United Arab Emirates, Turkey, Rest of Middle East
- Africa: South Africa, Nigeria, Egypt, Rest of Africa
Regional Growth Overview of Digital Experience Platform Market
North America leads the digital experience platform market share, driven by early adoption of omnichannel platforms and high IT spending. Europe follows closely, with strong emphasis on GDPR-compliant personalization. Asia-Pacific is the fastest-growing region, fueled by digital transformation in retail, BFSI, and telecom.
Market Leaders and Companies Profiled
The digital experience platform market is highly competitive, with vendors focusing on personalization, analytics, and integration capabilities. Key companies covered by Mordor Intelligence include:
- Adobe Inc.
- Oracle Corporation
- SAP SE
- IBM Corporation
- Progress Software Corporation
- Salesforce Inc.
- OpenText Corporation
- RWS Holdings plc
- Sitecore Holding II A/S
- Acquia Inc.
- Squiz Pty Ltd
- Bloomreach Inc.
- Crownpeak Technology Inc.
- Magnolia International Ltd
- Jahia Solutions Group SA
- Microsoft Corporation
- Optimizely Inc.
- Liferay Inc.
- Kentico Software
- Ibexa AS
- Episerver AB
For a full breakdown of digital experience platform market size, segmentation data, and competitive intelligence, access all details of Mordor Intelligence report at: https://www.mordorintelligence.com/industry-reports/digital-experience-platform-market
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About Mordor Intelligence
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals. With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
SOURCE Mordor Intelligence Private Limited
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