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ClickMe Cars is celebrating 5 years of its Points Buy loyalty program, which helps subscribers transition from car rental to ownership. Members earn points toward purchasing their vehicle after two years, bypassing credit checks and traditional financing. By blending flexibility, bundled costs, and a clear path to ownership, the program strengthens retention and loyalty while aligning with growing consumer demand for access-based mobility models.
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GLOClickMe Cars, the Brisbane-based vehicle subscription provider, is celebrating a five-year milestone for its Points Buy loyalty program — a scheme designed to help long-term subscribers transition seamlessly into full ownership.
The essence of the Points Buy program is simple yet bold: over time, renters accumulate points that count toward purchasing the car they’ve been using. After two years of subscription, members can convert their points into equity, essentially buying the vehicle without the need for traditional credit checks or standard financing routes. This turns what would ordinarily be a temporary access model into a path toward ownership.
ClickMe’s subscription model already differentiates itself by bundling costs: registration, servicing, insurance, and roadside assistance are all covered under a flat weekly fee — no hidden extras, no long-term lock-ins. What Points Buy adds is a loyalty twist: instead of simply ending a subscription, customers have a built-in upgrade path, transforming recurring users into invested owners.
The timing is especially relevant given how subscription models are trending in mobility and beyond. In Australia, analysts estimate the car subscription market is expanding rapidly, driven by consumers who value flexibility, low friction, and alternative ownership models over traditional vehicle financing. ClickMe’s program rides this shift, positioning itself as a bridge between “access” and “ownership.”
Mike Davis, spokesperson for ClickMe Cars, framed the program as a response to evolving consumer preferences: “Our service is designed for people who value freedom and flexibility and aspire to owning a great car,” Davis said. Whether users are new business owners, visa holders in transition, or anyone seeking to avoid onerous loans, Points Buy offers a structured, credit-light path toward ownership.
For loyalty designers and strategists, the Points Buy concept offers several noteworthy lessons:
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Converting usage into ownership is a potent motivator. Traditional loyalty programs reward transactions; ClickMe rewards tenure with actual equity. That’s a higher emotional and financial stake for the customer.
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Aligning incentives with long-term commitment. By requiring a two-year minimum and tying benefits to that horizon, the program encourages retention over impulsive churn.
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Reducing entry friction. Eliminating credit checks and rigid contracts makes the program more inclusive and accessible to a broader customer base.
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Embedding value from Day 1. Because ClickMe’s subscription already encapsulates all vehicle costs in one fee, members see clarity in the value proposition—then Points Buy adds a compelling “future upside” layer.
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Tying loyalty to industry trends. As access-based consumption gains ground, loyalty programs should evolve beyond points and discounts, into models that create pathways (to ownership, upgrade, experience) tied to core product ecosystems.
In celebrating five years of Points Buy, ClickMe Cars isn’t just marking longevity — it’s validating a loyalty model that bridges subscription and ownership. Their success suggests that, in industries where access and ownership coexist, loyalty programs can play a transformative role in customer lifecycle design.
Source: ClickMe Cars
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