SAS (Scandinavian Airlines) has officially launched EuroBonus Checkout, an innovative new platform that allows members to earn and spend EuroBonus points directly at checkout when shopping online. The feature debuts with Boozt, one of the Nordics’ leading online department stores, with more retail partners set to follow soon.
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SASSAS (Scandinavian Airlines) has officially launched EuroBonus Checkout, an innovative new platform that allows members to earn and spend EuroBonus points directly at checkout when shopping online. The feature debuts with Boozt, one of the Nordics’ leading online department stores, with more retail partners set to follow soon.
With over five million EuroBonus members worldwide, SAS is transforming its award-winning loyalty program into a daily lifestyle currency — one that goes beyond travel to power everyday shopping and brand experiences.
What Is EuroBonus Checkout?
EuroBonus Checkout is a next-generation loyalty commerce tool that lets members use EuroBonus points as a form of payment — or earn points instantly when making online purchases.
Powered by Pointspay, the platform connects retailers directly to SAS’s loyalty ecosystem, processing redemptions and accruals in under 150 milliseconds to ensure a seamless checkout experience. Its API-first architecture enables easy integration with e-commerce systems, making it simple for retailers to offer point-based payments alongside traditional options.
How It Works
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Shop as usual: Browse products on participating online retailers.
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Select EuroBonus Checkout: Choose the EuroBonus option at payment.
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Log in securely: Verify using your EuroBonus account.
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Pay flexibly: Use points, cash, or a mix of both.
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Earn instantly: Receive EuroBonus points in real time after the transaction.
The system automatically handles payment clearing, ensuring points redeemed are deducted from the member’s account and cash payments are processed to the retailer seamlessly — all managed by Pointspay’s infrastructure.
Benefits for Members
EuroBonus Checkout redefines how members interact with their loyalty currency:
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Instant rewards: Points are credited or redeemed immediately.
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More flexibility: Members can use points beyond flights and hotels.
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Everyday convenience: Shop across categories like fashion, beauty, tech, and home.
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Seamless experience: Stay within the retailer’s checkout without redirects or extra steps.
This shift expands EuroBonus from a traditional frequent-flyer program into a lifestyle ecosystem, giving members greater control over how and where they use their rewards.
Why It’s a Win for Retailers
According to SAS and Pointspay data, integrating EuroBonus Checkout offers measurable commercial benefits:
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+20% higher conversion rates – Shoppers are more likely to complete purchases when they can redeem points.
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+18% more repeat purchases – Members are motivated to return and shop again.
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+27% increase in average basket value (ABV) – Customers spend more when using points and cash together.
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+12% more customers – Retailers gain access to SAS’s premium audience of engaged, high-spending consumers.
By connecting with the over five million active EuroBonus members in Scandinavia, retailers can attract new, affluent shoppers and boost revenue through increased loyalty and engagement.
Driving Growth Through Loyalty Commerce
EuroBonus Checkout positions SAS at the forefront of loyalty commerce — the merging of loyalty programs, payments, and digital retail. For brands, it’s a new marketing and growth channel; for consumers, it’s a smarter way to shop.
Retailers benefit from:
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Increased market share by offering point earning and redemption.
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Access to premium customers who prioritize brands tied to travel rewards.
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Turnkey integration via Pointspay’s technology for quick implementation.
SAS gains, too — by embedding EuroBonus across retail partners, it keeps members engaged year-round, not just when booking flights.
Why It Matters
This launch underscores a broader evolution in airline loyalty: programs are moving beyond mileage accumulation toward real-time engagement and everyday relevance. By connecting EuroBonus points to lifestyle shopping, SAS bridges the gap between travel and e-commerce — a move that could redefine loyalty in the Nordic market.
The feature also reflects a global trend of airlines leveraging fintech and data partnerships to monetize loyalty ecosystems. EuroBonus Checkout effectively turns SAS into both a travel company and a digital payment facilitator, driving higher member retention and partner value.
What’s Next
SAS plans to expand EuroBonus Checkout across more retailers throughout 2025, introducing new categories like electronics, lifestyle, and home goods. Future plans include:
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Tier-based incentives for Gold and Diamond members.
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Personalized offers based on member preferences and purchase history.
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In-store capabilities to extend the experience beyond e-commerce.
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Cross-partner redemptions that connect travel, hospitality, and retail seamlessly.
Global Loyalty Organisation Take:
According to the Global Loyalty Organisation (GLO), SAS’s launch of EuroBonus Checkout represents a defining moment in the evolution of loyalty ecosystems — blending commerce, payments, and engagement into a single, real-time experience.
GLO analysts see the initiative as a leading example of “embedded loyalty”, where rewards programs become a native part of the shopping journey rather than an afterthought. They note that SAS’s move “sets a new standard for how airline loyalty programs can extend beyond travel, creating tangible, everyday value for members.”
The organisation also highlights how EuroBonus Checkout reflects the next generation of loyalty innovation — where programs are no longer siloed within travel but act as digital currencies within lifestyle and retail ecosystems. GLO’s takeaway: “SAS is not just rewarding customers for flying; it’s redefining what it means to be loyal in the modern digital economy.”
Source: SAS / GLO
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